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Don’t be Invisible: Build an Online Presence for your Business

December 13, 2016

the logistics of just launching a business is a daunting task, let alone tackling that juggernaut called “The Internet” to create your online presence. Yet in today’s competitive world getting out there on the Web is no longer a technological luxury — it’s a basic necessity for raising customer awareness if you’re at all serious about doing business.

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How to Make Videos that People Want to Watch

December 13, 2016

If you create videos for your small business, it’s important to make videos that will keep viewers engaged. Holding the attention of your audience is not just vital to boosting your conversion rates and getting more subscribers — it’s also a critical element to help your ranking with YouTube.

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Your Social Media Marketing Game Plan

December 13, 2016,

No matter how big or small your business is, if you want to be found in search or reach potential customers, you have to start with a social media game plan – both a strategic and tactical game plan. In this video, Giselle explains the importance of understanding how the social media networks work, who your target market is and research which networks they’re using.

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Creative Ways to Choose the Perfect Domain Name

December 13, 2016

Not everyone has the luxury of deciding on both the name of the company and the domain name at the same time, but when you can, it can make a difference. If your business name predates the need for a website, now is the time to get creative.

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Video: The Mobile Marketing Mindset

December 13, 2016

Matt Greenstein talks about the Mobile Marketing Mindset. Based on the data, the question is no longer if you need a mobile marketing strategy, it’s how to best implement one.

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Social Media Competition: It’s not just your Competitors!

December 11, 2016,

So you’ve done your business plan, marketing plan, SWOT analysis – defined your competitors, did some research, defined your target market and you’re ready to start marketing your business on social media. However, did you ever stop to think that your social media competition is not just your competitors?

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Forward your Extra Domains to Bolster your Business

December 11, 2016

The motivation to start your own business may hit you suddenly, like lightning. It may burn inside of you for a time before you pounce on an opportunity. One thing that all small businesses have in common starting out is that each one starts with an idea.

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The Future of Social Media is Trust

December 11, 2016,

When you hire someone to do work for you, you are entering in a contract of trust. You trust that the person or company that you’re hiring will do what they say they will do. And before you hired them, you did your research. You checked online reviews, you asked friends or family for a referral. (I don’t know about you, but I would only recommend someone whom I know and trust that they are reliable, and will do what they promise they will do.) How do you build that trust if you’re just starting out?

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