This is one of the solid, classic books on social media, “A World Gone Social” by Ted Coiné and Mark Babbitt. I highly recommend it for those of you who are still trying to figure out this newfangled marketing and those of you who are used to the old-fashioned or as the authors put it, “Industrial-Age” marketing.
In this age of ever-evolving content, your website needs to stay with the curve. Nobody wants to be the person with the website that looks like it was made in 2004. You don’t need to reinvent the wheel, but you should definitely be aware of newer trends and how they drive more traffic to your site.
To be successful online, your small business website must have these 10 things to showcase their business successfully.
As the owner of an online store, it’s up to you to sell people like me on your products. I can’t touch them or smell them or taste them, but I can zoom in and hover over them to my heart’s content. The better the pics, the more likely I’ll be to buy. It’s that simple.
Product descriptions are a must in the e-commerce world; pictures alone can’t sell your products. You’ll need to generate creative, unique descriptions that focus on both features and benefits for all of your products. Awesome descriptions are vital to boost e-commerce sales, so here are some hints and tips to make writing those blurbs a little bit easier.
Facebook, earlier this year, changed their algorithm reducing the reach of unpaid business page posts that a user sees in their home feed. Have you noticed that your “organic reach” is down? That you’re getting less engagement — likes, comments, shares — in your posts? Why? They want businesses to spend money with paid, “boosted”, posts and ads.
Let’s dispel two myths before we begin. The first is that all domains that are not .com domains are worthless. The second is that generic domains like .com are dead with the introduction of hundreds of new top-level domains. Both assumptions are false, yet both need to be understood in order to take advantage of the new landscape in domain names.
Many marketers still don’t see the power of social media marketing because a lot of it is hidden. Just because you can’t always see the impact of social media doesn’t mean it doesn’t exist. ~ Jay Baer
All small business owners want their websites to rank high in search engine results. And, while there’s no way to guarantee your business will land on Google’s coveted first page of results, there are a few primary steps you can take to improve your search ranking.