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Making Your Home Page an Effective Sales Person

January 5, 2017

The home page sets the stage for the rest of your website and the objective is to capture the visitors’ immediate interest and motivate them to explore your site or take whatever next step you want them to. To be able to properly present the benefits of your business to your visitors it is critical that you first have a clear understanding of your target market and the challenges they face.

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5 Reasons You Need a Website Address

January 3, 2017

Whether you’re interested in starting a new business or your business has been around for years, creating an online presence and building a website is critical to your success. The idea of getting online might sound daunting, but the process is easy and starts with one thing: a domain name.

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How to Blog Effectively

January 3, 2017

Google and Content Marketing blogging has other purposes beside providing the Google search engine with fresh content. This article discusses 6 additional proposes and the actions you must take to blog effectively.

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Using a Branded Email Address for Your Business

January 3, 2017

If you want to be taken seriously as a business person and establish your business in its industry, you need to understand the benefits of using a branded email address. Your email address might be the first (or only) thing customers see when dealing with your business.

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10 Steps to Growing Your Social Media Following

January 3, 2017

There are 10 steps to building a following. It takes some time and effort, but once you’ve got a good following, you can manage your social media in about 30 minutes a day. You should blog at least once a week, but if your business is more complicated you may need to blog more often, so put blogging in your calendar.

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A 5-Page Website in 5 Simple Steps

January 3, 2017

No matter your company’s size or industry, it’s essential to have a strong website. If you’ve got a product or service to provide, you want people to know about it. A strong Web presence helps ensure that your customers can find you, recognize you, respect you, know what you have to offer, and give you their business.

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Building Trust with Your Website

January 3, 2017

Your website is one of your business’s most important marketing tools. How it promotes your business to potential customers is crucial. Most people will check out your website to verify your credibility before they consider doing business with you.

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Should Your Business Have a Blog?

January 3, 2017

When website content changes, search engine spiders find the site more easily. Even though most new clients find my business through personal contact and not through a web search, I was game to try it to see whether it would improve my visibility in a Google search. I finally wrote and posted my first blog entry in September of 2005, and now blogging has become an integral part of my marketing mix. Beyond boosting your search engine ranking, you can achieve a number of additional goals by writing a blog.

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Stop Selling & Start Sharing!

January 3, 2017

The marketing paradigm shift from “outbound” (old-fashioned broadcasting) to “inbound” (being found when someone searches for your products or services) is not an easy change to make. If you’ve worked with traditional marketing for years, this new sharing environment is mystifying. Salespeople are encouraged to contact as many people as possible to get their pitch in front of a potential customer. Not anymore. Nowadays, that’s considered spamming.

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