The home page sets the stage for the rest of your website and the objective is to capture the visitors’ immediate interest and motivate them to explore your site or take whatever next step you want them to. To be able to properly present the benefits of your business to your visitors it is critical that you first have a clear understanding of your target market and the challenges they face.
Whether you’re interested in starting a new business or your business has been around for years, creating an online presence and building a website is critical to your success. The idea of getting online might sound daunting, but the process is easy and starts with one thing: a domain name.
If you want to be taken seriously as a business person and establish your business in its industry, you need to understand the benefits of using a branded email address. Your email address might be the first (or only) thing customers see when dealing with your business.
There are 10 steps to building a following. It takes some time and effort, but once you’ve got a good following, you can manage your social media in about 30 minutes a day. You should blog at least once a week, but if your business is more complicated you may need to blog more often, so put blogging in your calendar.
Many businesses have a lot of success with e-mail marketing. Here are five reasons why e-mail marketing should be a valuable tool in your arsenal as well.
No matter your company’s size or industry, it’s essential to have a strong website. If you’ve got a product or service to provide, you want people to know about it. A strong Web presence helps ensure that your customers can find you, recognize you, respect you, know what you have to offer, and give you their business.
Your website is one of your business’s most important marketing tools. How it promotes your business to potential customers is crucial. Most people will check out your website to verify your credibility before they consider doing business with you.
When website content changes, search engine spiders find the site more easily. Even though most new clients find my business through personal contact and not through a web search, I was game to try it to see whether it would improve my visibility in a Google search. I finally wrote and posted my first blog entry in September of 2005, and now blogging has become an integral part of my marketing mix. Beyond boosting your search engine ranking, you can achieve a number of additional goals by writing a blog.
The marketing paradigm shift from “outbound” (old-fashioned broadcasting) to “inbound” (being found when someone searches for your products or services) is not an easy change to make. If you’ve worked with traditional marketing for years, this new sharing environment is mystifying. Salespeople are encouraged to contact as many people as possible to get their pitch in front of a potential customer. Not anymore. Nowadays, that’s considered spamming.
You’re definitely more on the ball than our fairy tale heroes, but working with someone who specializes in websites can make an enormous difference to your site, and therefore your business. Finding the right webmaster is an important decision to make, and one that is not to be made lightly.
Brand storytelling is the process of sharing information about your company, product or service in a way that puts the story first in order to create relevance in the mind of the consumer. Stories help consumers visualize their life with your brand interwoven into it. They build trust, engagement and are a desired deviation from the pitches that are widely ignored today. If you want to build a successful, sustainable business, you need stories positioned towards your target consumer on your website and across your social channels.
A browser is the program you use to access the internet. Your web browser impacts your online experience. If you’re using an outdated browser, here are some unfortunate situations you might encounter: