In order to gain more organic search clicks, your site must engage the user by providing content on the search results page that is relevant to the search term entered. It is important that your search result sticks out from the sea of other search results to gain more clicks, and this is best done by developing a strategy for search engine optimization in Phoenix. The following is a list of 5 ways that you can increase the number of clicks on your link from the search engine results page:
When someone searches the internet it is typically because they are looking for something specific. They put in what they want and the search engine (generally Google) give them back a list of things it thinks will provide them with what they are looking for. When designing a website and coming up with the structure of the pages, posts and menus we always need to look at things from the eye of the visitor. Not the eye of the site owner. This is where the “Three Click Rule” comes in.
Improving SEO (Search Engine Optimization) is constantly on the mind of any savvy business owner and you’re right to be fixated on search for your business. Recent changes to Google’s algorithms have businesses around the world doubling down on their efforts to optimize search. With all other search engines likely to follow suit, SEO is as important as ever. Here are 10 ways to improve your SEO.
The home page sets the stage for the rest of your website and the objective is to capture the visitors’ immediate interest and motivate them to explore your site or take whatever next step you want them to. To be able to properly present the benefits of your business to your visitors it is critical that you first have a clear understanding of your target market and the challenges they face.
Whether you’re interested in starting a new business or your business has been around for years, creating an online presence and building a website is critical to your success. The idea of getting online might sound daunting, but the process is easy and starts with one thing: a domain name.
If you want to be taken seriously as a business person and establish your business in its industry, you need to understand the benefits of using a branded email address. Your email address might be the first (or only) thing customers see when dealing with your business.
There are 10 steps to building a following. It takes some time and effort, but once you’ve got a good following, you can manage your social media in about 30 minutes a day. You should blog at least once a week, but if your business is more complicated you may need to blog more often, so put blogging in your calendar.
Many businesses have a lot of success with e-mail marketing. Here are five reasons why e-mail marketing should be a valuable tool in your arsenal as well.
No matter your company’s size or industry, it’s essential to have a strong website. If you’ve got a product or service to provide, you want people to know about it. A strong Web presence helps ensure that your customers can find you, recognize you, respect you, know what you have to offer, and give you their business.
Your website is one of your business’s most important marketing tools. How it promotes your business to potential customers is crucial. Most people will check out your website to verify your credibility before they consider doing business with you.
When website content changes, search engine spiders find the site more easily. Even though most new clients find my business through personal contact and not through a web search, I was game to try it to see whether it would improve my visibility in a Google search. I finally wrote and posted my first blog entry in September of 2005, and now blogging has become an integral part of my marketing mix. Beyond boosting your search engine ranking, you can achieve a number of additional goals by writing a blog.
The marketing paradigm shift from “outbound” (old-fashioned broadcasting) to “inbound” (being found when someone searches for your products or services) is not an easy change to make. If you’ve worked with traditional marketing for years, this new sharing environment is mystifying. Salespeople are encouraged to contact as many people as possible to get their pitch in front of a potential customer. Not anymore. Nowadays, that’s considered spamming.