It might seem like you have to come up with a game-changing concept like Facebook or the iPod to have a successful startup, but the reality is far different. A recent Nielsen study found that new products, far from having an advantage in the marketplace, are often at a disadvantage. If you’ve got a world-changing idea, don’t give up—just make sure your product launch is supported by plenty of sales outlets where customers can “stumble across” your product, strong marketing and advertising support to make them aware of it, and social media and PR efforts to spread the word.
If you’re not taking social media seriously to promote your business, you are missing out on powerful, free marketing tools to reach your target market. Marketing is not what it used to be. Once upon a time, advertising messages were broadcasted out via TV, newspapers, magazines, radio, direct mail, telemarketing and the yellow pages. Then it was the World Wide Web. If you didn’t have a website, your business didn’t exist. Now, if you don’t have a presence in the top networks: Facebook, LinkedIn, Twitter, Google+, YouTube and Pinterest, your business doesn’t exist.
The two most common reasons business owners give for not using or investing in social media are that they don’t have time and they don’t need it. This is because so much social media advice out there insists that every business has the same reason for using social media: to engage with customers and grow business. In reality, not every business needs or wants to do these things.
About a year ago, Google came out with its Penguin update and changed their algorithm in attempts to get more relevant results for searches. Everything you ever knew about Search Engine Optimization will no longer work. Before, the more keywords you had on a webpage, the higher it would rank in the Google search results. Not anymore. Google now looks for and recognizes relevant content
If you’ve been using Pinterest over the last year and a half, you won’t be surprised when I tell you that there have been some big changes. But Pinterest isn’t the only site that’s undergoing changes this week. Less than a week after announcing an update to its news feed, Facebook says that Timeline is getting a facelift of its own. Read about these top stories and much, much more in this week’s marketing news roundup.
In order to gain more organic search clicks, your site must engage the user by providing content on the search results page that is relevant to the search term entered. It is important that your search result sticks out from the sea of other search results to gain more clicks, and this is best done by developing a strategy for search engine optimization in Phoenix. The following is a list of 5 ways that you can increase the number of clicks on your link from the search engine results page:
When someone searches the internet it is typically because they are looking for something specific. They put in what they want and the search engine (generally Google) give them back a list of things it thinks will provide them with what they are looking for. When designing a website and coming up with the structure of the pages, posts and menus we always need to look at things from the eye of the visitor. Not the eye of the site owner. This is where the “Three Click Rule” comes in.
Improving SEO (Search Engine Optimization) is constantly on the mind of any savvy business owner and you’re right to be fixated on search for your business. Recent changes to Google’s algorithms have businesses around the world doubling down on their efforts to optimize search. With all other search engines likely to follow suit, SEO is as important as ever. Here are 10 ways to improve your SEO.
The home page sets the stage for the rest of your website and the objective is to capture the visitors’ immediate interest and motivate them to explore your site or take whatever next step you want them to. To be able to properly present the benefits of your business to your visitors it is critical that you first have a clear understanding of your target market and the challenges they face.
Whether you’re interested in starting a new business or your business has been around for years, creating an online presence and building a website is critical to your success. The idea of getting online might sound daunting, but the process is easy and starts with one thing: a domain name.