Here, the author shares how to use social media effectively by learning how to blog and even when.
Facebook can be a great source of quality traffic. It now has over a billion members, so you can be sure that there are lots of people interested in your niche there. Yet actually reaching these people takes some know-how. In this article, we’ll be revealing some simple tips to quickly build your Facebook following.
We almost can’t imagine life without some of these technologies – yet a few short years ago they didn’t even exist. Plain and simple the purpose of any new technology in your business is to eliminate friction. We want the fastest and easiest path to the sale, while increasing customer satisfaction. We also want to avoid situations where technology hinders rather than facilitates business.
As customers (of usually large institutions) we’ve all had the frustrating experience of trying to talk sense to someone who’s being held back by technology and responds with their version of “Computer says ‘No’…”.
As small business owners we must ensure technology is being used in our businesses in ways that remove friction rather than creating it.
The goal of any eCommerce website is to sell products. Once you’ve created your site, promoted your products and attracted potential customers, how do you ensure they become repeat buyers? Even the most well-designed eCommerce website can send customers to your competitors if you aren’t careful. Here, five common eCommerce website mistakes and how to avoid them.
Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure:
If your website isn’t mobile ready, you’re losing out on potential customers. Beyond your site looking good on a smartphone screen, it should also have a marketing strategy that goes beyond appearance. Act soon because it probably won’t be long before mobile usage far surpasses desktop usage and you don’t want to be left behind. Here are some aspects of mobile marketing to keep in mind:
The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore. If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services.
Video builds an emotional connection and speeds up the know, like, trust and buy factor. Sounds great huh? But, exactly HOW do you build an emotional connection through video? There’s lots of information on the internet on building an emotional connection in your love life. Let’s use those same “love lessons” for business!
Finding the time for email marketing can often be a difficult task. Even though you know how important email marketing is to stay connected with customers and find new opportunities for growth. You may be scratching your head (or in some cases pulling your hair out) when it comes to figuring out a way to do everything you need to do with email marketing. That’s why planning is so important.