The goal of any eCommerce website is to sell products. Once you’ve created your site, promoted your products and attracted potential customers, how do you ensure they become repeat buyers? Even the most well-designed eCommerce website can send customers to your competitors if you aren’t careful. Here, five common eCommerce website mistakes and how to avoid them.
Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure:
If your website isn’t mobile ready, you’re losing out on potential customers. Beyond your site looking good on a smartphone screen, it should also have a marketing strategy that goes beyond appearance. Act soon because it probably won’t be long before mobile usage far surpasses desktop usage and you don’t want to be left behind. Here are some aspects of mobile marketing to keep in mind:
The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore. If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services.
Video builds an emotional connection and speeds up the know, like, trust and buy factor. Sounds great huh? But, exactly HOW do you build an emotional connection through video? There’s lots of information on the internet on building an emotional connection in your love life. Let’s use those same “love lessons” for business!
Finding the time for email marketing can often be a difficult task. Even though you know how important email marketing is to stay connected with customers and find new opportunities for growth. You may be scratching your head (or in some cases pulling your hair out) when it comes to figuring out a way to do everything you need to do with email marketing. That’s why planning is so important.
Reputation does matter in business. Here, the author shares how to manage it online.
This blog explains how to help your potential customers find your location.
Crowdfunding is one of the most famous forms of crowd sourcing and it is the latest technique of raising capital for a new venture or project. With the help of this method people can request money through websites meant for this purpose from a large group of people inclusive of the contact in their network and from strangers as well. With the help of this method, businessmen can develop their business and even individuals can get financial support for their special initiatives.
In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2016 has begun, it is more important than ever for companies to create custom websites and heavily invest the time and effort into content marketing. The following is a list of things to keep in mind in regards to content marketing this year.