LinkedIn is a powerful marketing tool that most people think is just a place to have your resume when you’re looking for a job. It’s so much more than that! LinkedIn is live networking on steroids and online. It’s where you can literally toot your own horn, give advice, get known as an expert in your field, meet people who can give you referral as well as start building relationships with potential customers.
Every time someone likes your Facebook page or shares your post, it gets recorded. On your website, your site stats can tell you how many people visited, where they came from, what they clicked on, and how long they were there. When a user searches for something, it’s recorded.
Chances are, unless you’re as obsessed as I am with John Hughes films, you don’t think “weird science” when you envision coming up with a logo for your small business. Well, it might not be weird, but there’s definitely science involved in great logo design.
The Internet has granted everybody a voice, and as such, the exposure social media grants can be a double-edged sword. While you get to share in all of your successes, anybody who feels wronged by your business will have a platform to voice their concerns as well. In some cases, this can be a healthy process for feedback. Sometimes people are just out to start a fuss. So how do you tell the difference, and what do you do if you find someone trying to rouse rabble on your social media pages?
We all know by now that social media is this Digital Age’s word-of-mouth. People like, follow, and retweet brands to show their support, endorsing their favorite brands on all social media platforms—although some feel more love than others. According to Forrester Research, Instagram is miles ahead when it comes to customer engagement
Blogging has been around since the ’90s, however, in today’s digital world, blogging has become an integral part of a company’s marketing strategy.This infographic from SearhGroup.com.au illustrates the Benefits of Blogging.
Whether it’s business classes from accounting to social media marketing, today’s business owner needs to stay on top of the latest business trends and technologies. You can bet your target market is tech savvy, so you have to be.
Snapchat’s gritty, in-the-moment appeal has taken the millenial generation by storm. And if you want your business to reach them, you might think Snapchat is a great way to do it.