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LinkedIn Dos and Don’ts

January 18, 2017

Here, the author shares her strategy how to build your network and your profile on LinkedIn.

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8 Elegant Tips To Improve Your Facebook Presence

January 14, 2017

Facebook can be a great source of quality traffic. It now has over a billion members, so you can be sure that there are lots of people interested in your niche there. Yet actually reaching these people takes some know-how. In this article, we’ll be revealing some simple tips to quickly build your Facebook following.

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How Smart Entrepreneurs Use Technology

January 14, 2017

We almost can’t imagine life without some of these technologies – yet a few short years ago they didn’t even exist. Plain and simple the purpose of any new technology in your business is to eliminate friction. We want the fastest and easiest path to the sale, while increasing customer satisfaction. We also want to avoid situations where technology hinders rather than facilitates business.

As customers (of usually large institutions) we’ve all had the frustrating experience of trying to talk sense to someone who’s being held back by technology and responds with their version of “Computer says ‘No’…”.

As small business owners we must ensure technology is being used in our businesses in ways that remove friction rather than creating it.

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Common eCommerce Website Mistakes

January 14, 2017

The goal of any eCommerce website is to sell products. Once you’ve created your site, promoted your products and attracted potential customers, how do you ensure they become repeat buyers? Even the most well-designed eCommerce website can send customers to your competitors if you aren’t careful. Here, five common eCommerce website mistakes and how to avoid them.

Blog

Building A Marketing Infrastructure

January 12, 2017

Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure:

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