‘Tis the season for intense shopping and searching for the perfect gift, and for giving back to individuals and causes that matter. That’s an ideal opportunity to use social media to showcase your brand in the light of giving and receiving—and promote the stuffing out of it.
Chances are, unless you’re as obsessed as I am with John Hughes films, you don’t think “weird science” when you envision coming up with a logo for your small business. Well, it might not be weird, but there’s definitely science involved in great logo design.
Here’s three quick tips to help streamline your email process
Most every business has competition. It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.
The Internet has granted everybody a voice, and as such, the exposure social media grants can be a double-edged sword. While you get to share in all of your successes, anybody who feels wronged by your business will have a platform to voice their concerns as well. In some cases, this can be a healthy process for feedback. Sometimes people are just out to start a fuss. So how do you tell the difference, and what do you do if you find someone trying to rouse rabble on your social media pages?
Without the big budget of a public company, marketing can seem to be limited as far as how much you can do with a small budget if you are a small business owner. Sure, it can be challenging, but with today’s technology and huge variety of channels available for free, marketing can be conquered, effective and successful.
We all know by now that social media is this Digital Age’s word-of-mouth. People like, follow, and retweet brands to show their support, endorsing their favorite brands on all social media platforms—although some feel more love than others. According to Forrester Research, Instagram is miles ahead when it comes to customer engagement
Blogging has been around since the ’90s, however, in today’s digital world, blogging has become an integral part of a company’s marketing strategy.This infographic from SearhGroup.com.au illustrates the Benefits of Blogging.
Snapchat’s gritty, in-the-moment appeal has taken the millenial generation by storm. And if you want your business to reach them, you might think Snapchat is a great way to do it.
The world of eCommerce has revolutionized the way that customers shop and ultimately how businesses sell their products and services. Having your business online has never been more important.