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Use social media to showcase your brand’s holiday spirit

December 3, 2016

‘Tis the season for intense shopping and searching for the perfect gift, and for giving back to individuals and causes that matter. That’s an ideal opportunity to use social media to showcase your brand in the light of giving and receiving—and promote the stuffing out of it.

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Take Social Media Seriously

December 3, 2016,

If you thought that social media and digital marketing were a fad when you first heard about it, I certainly hope that you now realize that social media is not going away and everything is going digital.

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Great Logo Design: It’s Not Weird Science

December 3, 2016

Chances are, unless you’re as obsessed as I am with John Hughes films, you don’t think “weird science” when you envision coming up with a logo for your small business. Well, it might not be weird, but there’s definitely science involved in great logo design.

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What’s Your Competition Doing Online?

December 3, 2016,

Most every business has competition. It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.

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How to Deal with Social Media Trolls

December 3, 2016

The Internet has granted everybody a voice, and as such, the exposure social media grants can be a double-edged sword. While you get to share in all of your successes, anybody who feels wronged by your business will have a platform to voice their concerns as well. In some cases, this can be a healthy process for feedback. Sometimes people are just out to start a fuss. So how do you tell the difference, and what do you do if you find someone trying to rouse rabble on your social media pages?

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Is Marketing Harder for Small Business Owners?

December 3, 2016,

Without the big budget of a public company, marketing can seem to be limited as far as how much you can do with a small budget if you are a small business owner. Sure, it can be challenging, but with today’s technology and huge variety of channels available for free, marketing can be conquered, effective and successful.

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3 Steps to Instagram Gold

November 30, 2016

We all know by now that social media is this Digital Age’s word-of-mouth. People like, follow, and retweet brands to show their support, endorsing their favorite brands on all social media platforms—although some feel more love than others. According to Forrester Research, Instagram is miles ahead when it comes to customer engagement

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The Benefits of Blogging [Infographic]

November 30, 2016

Blogging has been around since the ’90s, however, in today’s digital world, blogging has become an integral part of a company’s marketing strategy.This infographic from SearhGroup.com.au illustrates the Benefits of Blogging.

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Should your small business use Snapchat?

November 30, 2016

Snapchat’s gritty, in-the-moment appeal has taken the millenial generation by storm. And if you want your business to reach them, you might think Snapchat is a great way to do it.

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Top eCommerce Trends for Small Business

November 30, 2016

The world of eCommerce has revolutionized the way that customers shop and ultimately how businesses sell their products and services. Having your business online has never been more important.

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