According to a poll from Content Marketing Institute (CMI) and Blackbaud, Nonprofits use content marketing, but not to raise money!
Just having profiles set up on the main social media networks and occasionally posting is not enough.You’re not using social media to its full potential and that’s…Social Amplification!
While it can be challenging to generate buzz about your business in today’s ultra-competitive online landscape, email marketing offers an opportunity for your company to stand out from the competition and attract potential customers, investors and business partners. Here are 10 quick tips to create email marketing campaigns that pop!
Websites are like snowflakes: no two are ever quite the same. They’re often a reflection of the designer’s creativity, the utility of the site itself, or an example of a current trend in design communities. If you’re a small business looking to make an impression with your customer base online, it’d be in your best interest to pay attention to those design factors to ensure that said impression be a damn fine one.
On April 21st, the Google search engine is changing their algorithm yet again. If a website is not mobile friendly, that is it looks good and can be navigated easily on a SmartPhone or a tablet, it will lose Search Engine Results Page (SERP) rankings!
the logistics of just launching a business is a daunting task, let alone tackling that juggernaut called “The Internet” to create your online presence. Yet in today’s competitive world getting out there on the Web is no longer a technological luxury — it’s a basic necessity for raising customer awareness if you’re at all serious about doing business.
If you create videos for your small business, it’s important to make videos that will keep viewers engaged. Holding the attention of your audience is not just vital to boosting your conversion rates and getting more subscribers — it’s also a critical element to help your ranking with YouTube.
At the SCORE 2015 Business Symposium, Lynn Ruby of Ruby Marketing Systems represented SCORE’s partner Constant Contact giving attendees some great email marketing strategies.
No matter how big or small your business is, if you want to be found in search or reach potential customers, you have to start with a social media game plan – both a strategic and tactical game plan. In this video, Giselle explains the importance of understanding how the social media networks work, who your target market is and research which networks they’re using.
Not everyone has the luxury of deciding on both the name of the company and the domain name at the same time, but when you can, it can make a difference. If your business name predates the need for a website, now is the time to get creative.
Matt Greenstein talks about the Mobile Marketing Mindset. Based on the data, the question is no longer if you need a mobile marketing strategy, it’s how to best implement one.