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7 Essential Skill Sets for Business Success

December 29, 2016

Everything is changing at such a dizzying pace that it is hard to keep up.  Whether you are an entrepreneur running an existing business or starting a business,  know that the pace of change has accelerated.  Although we have always had to deal with change, its magnitude, speed and depth is unlike anything we have had to fact heretofore.  All indications are this change proposition will continue to accelerate in the years ahead.  Anticipating and adapting to these changes faster than your competitors will help ensure your success.

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How to Really get Known as an Expert in Your Field: Write for LinkedIn

December 29, 2016

One of the benefits of social media and content marketing is getting known as an expert in your field or industry. LinkedIn is the number 1 social network for professionals with over 313 million members worldwide.1 Now you can write for LinkedIn! It’s part of LinkedIn Pulse

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Realistic Goals in Social Media

December 29, 2016

I’ve been reading one of the latest books on social media, “A World Gone Social” by Ted Coiné and Mark Babbitt. I highly recommend it for those of you who are still trying to figure out this newfangled marketing and those of you who are used to the old-fashioned or as the authors put it, “Industrial-Age” marketing.

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Don’t get stuck in the Past: 4 tips to Modernize your Website

December 29, 2016

In this age of ever-evolving content, your website needs to stay with the curve. Nobody wants to be the person with the website that looks like it was made in 2004. You don’t need to reinvent the wheel, but you should definitely be aware of newer trends and how they drive more traffic to your site.

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Avoiding Email Bouncebacks

December 29, 2016

Get the most out of your email marketing campaigns by heeding email best practices. The statistics don’t lie: Email marketing continues to yield strong returns for small businesses.

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Don’t Neglect Your Social Media When You’re on Vacation!

December 29, 2016

Whether you’re heading for the beach, the slopes or over the river and through the woods to grandmother’s house, the last thing you want to think about is your social media and marketing. But…..Social media doesn’t stop just because you’re on vacation!

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Pics that Pay – 5 Tips for Using Images in your Online Store

December 29, 2016

As the owner of an online store, it’s up to you to sell people like me on your products. I can’t touch them or smell them or taste them, but I can zoom in and hover over them to my heart’s content. The better the pics, the more likely I’ll be to buy. It’s that simple.

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5 ways to Spruce up Your Product Descriptions to Boost E-commerce Sales

December 23, 2016

Product descriptions are a must in the e-commerce world; pictures alone can’t sell your products. You’ll need to generate creative, unique descriptions that focus on both features and benefits for all of your products. Awesome descriptions are vital to boost e-commerce sales, so here are some hints and tips to make writing those blurbs a little bit easier.

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Surviving the Facebook Algorithm Change

December 23, 2016

Facebook, earlier this year, changed their algorithm reducing the reach of unpaid business page posts that a user sees in their home feed. Have you noticed that your “organic reach” is down? That you’re getting less engagement — likes, comments, shares — in your posts? Why? They want businesses to spend money with paid, “boosted”, posts and ads.

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