Get the most out of your email marketing campaigns by heeding email best practices. The statistics don’t lie: Email marketing continues to yield strong returns for small businesses.
To be successful online, your small business website must have these 10 things to showcase their business successfully.
As the owner of an online store, it’s up to you to sell people like me on your products. I can’t touch them or smell them or taste them, but I can zoom in and hover over them to my heart’s content. The better the pics, the more likely I’ll be to buy. It’s that simple.
Product descriptions are a must in the e-commerce world; pictures alone can’t sell your products. You’ll need to generate creative, unique descriptions that focus on both features and benefits for all of your products. Awesome descriptions are vital to boost e-commerce sales, so here are some hints and tips to make writing those blurbs a little bit easier.
Facebook, earlier this year, changed their algorithm reducing the reach of unpaid business page posts that a user sees in their home feed. Have you noticed that your “organic reach” is down? That you’re getting less engagement — likes, comments, shares — in your posts? Why? They want businesses to spend money with paid, “boosted”, posts and ads.
Let’s dispel two myths before we begin. The first is that all domains that are not .com domains are worthless. The second is that generic domains like .com are dead with the introduction of hundreds of new top-level domains. Both assumptions are false, yet both need to be understood in order to take advantage of the new landscape in domain names.
Many marketers still don’t see the power of social media marketing because a lot of it is hidden. Just because you can’t always see the impact of social media doesn’t mean it doesn’t exist. ~ Jay Baer
All small business owners want their websites to rank high in search engine results. And, while there’s no way to guarantee your business will land on Google’s coveted first page of results, there are a few primary steps you can take to improve your search ranking.
If you haven’t already considered integrating SMS text messaging into your marketing strategy, then NOW is a great time to start! SMS marketing isn’t new, and it continues to be one of the most powerful and cost-effective ways to grow a database of loyal customers (or donors if a non-profit).
The backbone of any small business is its customers. Without a steady influx of patrons, even the most creative and well-run enterprises will naturally falter.