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Stop Selling & Start Sharing!

January 3, 2017,

The marketing paradigm shift from “outbound” (old-fashioned broadcasting) to “inbound” (being found when someone searches for your products or services) is not an easy change to make. If you’ve worked with traditional marketing for years, this new sharing environment is mystifying. Salespeople are encouraged to contact as many people as possible to get their pitch in front of a potential customer. Not anymore. Nowadays, that’s considered spamming.

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You don’t need a Magic Wand to Hire an Amazing Webmaster

January 3, 2017

You’re definitely more on the ball than our fairy tale heroes, but working with someone who specializes in websites can make an enormous difference to your site, and therefore your business. Finding the right webmaster is an important decision to make, and one that is not to be made lightly.

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7 Key Plots for Small Business Brand Storytelling

December 31, 2016

Brand storytelling is the process of sharing information about your company, product or service in a way that puts the story first in order to create relevance in the mind of the consumer. Stories help consumers visualize their life with your brand interwoven into it. They build trust, engagement and are a desired deviation from the pitches that are widely ignored today. If you want to build a successful, sustainable business, you need stories positioned towards your target consumer on your website and across your social channels.

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Why Your Web Browser Matters

December 31, 2016

A browser is the program you use to access the internet. Your web browser impacts your online experience. If you’re using an outdated browser, here are some unfortunate situations you might encounter:

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Don’t Hit ‘Publish’ Just Yet – Blogging Grammar

December 31, 2016

Give it five minutes or so before you hit “publish” on that new blog post or send that article you just wrote for an industry publication. Use that time to read this post, then go back and see if you are actually ready to send your words out into the big, wide world.

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Why You Need Marketing Automation in Your Small Business

December 31, 2016

Email marketing remains one of the most effective ways to nurture leads as well as keep your customers in the loop, but it’s certainly not the quickest of all marketing strategies to set up. It takes time to create and schedule messages, track who opened them and follow up appropriately. With marketing automation software, you have the capability to set up a single campaign that will last a lifetime with a few minor tweaks here and there.

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4 Security Tips for Website Plugins

December 31, 2016

Plugins can make your small business website stand out from the competition in terms of customization, speed, and integration with other systems — like social media networks. Plugins such as WordPress SEO by Yoast can help people find your site. Plugins also can compromise your website if they’re not secure.

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5 Ways to Help You Find Time to Manage Social Media

December 31, 2016

You start off on Linkedin looking up a colleague’s experience and background and before you know it you’re one click away from watching the latest video gone viral on Youtube. Before you know it, you’ve gone down the rabbit hole of wasting time and not getting anything important done. Here are 5 ways to stay focused and productive when you are using social media.

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7 Essential Skill Sets for Business Success

December 29, 2016

Everything is changing at such a dizzying pace that it is hard to keep up.  Whether you are an entrepreneur running an existing business or starting a business,  know that the pace of change has accelerated.  Although we have always had to deal with change, its magnitude, speed and depth is unlike anything we have had to fact heretofore.  All indications are this change proposition will continue to accelerate in the years ahead.  Anticipating and adapting to these changes faster than your competitors will help ensure your success.

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Realistic Goals in Social Media

December 29, 2016,

This is one of the solid, classic books on social media, “A World Gone Social” by Ted Coiné and Mark Babbitt. I highly recommend it for those of you who are still trying to figure out this newfangled marketing and those of you who are used to the old-fashioned or as the authors put it, “Industrial-Age” marketing.

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Don’t get stuck in the Past: 4 tips to Modernize your Website

December 29, 2016

In this age of ever-evolving content, your website needs to stay with the curve. Nobody wants to be the person with the website that looks like it was made in 2004. You don’t need to reinvent the wheel, but you should definitely be aware of newer trends and how they drive more traffic to your site.

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