When website content changes, search engine spiders find the site more easily. Even though most new clients find my business through personal contact and not through a web search, I was game to try it to see whether it would improve my visibility in a Google search. I finally wrote and posted my first blog entry in September of 2005, and now blogging has become an integral part of my marketing mix. Beyond boosting your search engine ranking, you can achieve a number of additional goals by writing a blog.
The marketing paradigm shift from “outbound” (old-fashioned broadcasting) to “inbound” (being found when someone searches for your products or services) is not an easy change to make. If you’ve worked with traditional marketing for years, this new sharing environment is mystifying. Salespeople are encouraged to contact as many people as possible to get their pitch in front of a potential customer. Not anymore. Nowadays, that’s considered spamming.
You’re definitely more on the ball than our fairy tale heroes, but working with someone who specializes in websites can make an enormous difference to your site, and therefore your business. Finding the right webmaster is an important decision to make, and one that is not to be made lightly.
Brand storytelling is the process of sharing information about your company, product or service in a way that puts the story first in order to create relevance in the mind of the consumer. Stories help consumers visualize their life with your brand interwoven into it. They build trust, engagement and are a desired deviation from the pitches that are widely ignored today. If you want to build a successful, sustainable business, you need stories positioned towards your target consumer on your website and across your social channels.
A browser is the program you use to access the internet. Your web browser impacts your online experience. If you’re using an outdated browser, here are some unfortunate situations you might encounter:
The White Pages and Yellow Pages are alive and well, but they’ve moved online. Not the traditional directories you’re thinking of, but in social media profiles and pages. Many people are confused between personal profiles and business pages.
Give it five minutes or so before you hit “publish” on that new blog post or send that article you just wrote for an industry publication. Use that time to read this post, then go back and see if you are actually ready to send your words out into the big, wide world.
Content Marketing must be a part of every businesses marketing strategy to be able to compete in today’s marketplace. Producing good content keeps the Google search engine happy and Google will reward you with an improved SEO score. This infographic from QuickSprout shows the steps and key elements necessary to have a successful blog.
Email marketing remains one of the most effective ways to nurture leads as well as keep your customers in the loop, but it’s certainly not the quickest of all marketing strategies to set up. It takes time to create and schedule messages, track who opened them and follow up appropriately. With marketing automation software, you have the capability to set up a single campaign that will last a lifetime with a few minor tweaks here and there.
Plugins can make your small business website stand out from the competition in terms of customization, speed, and integration with other systems — like social media networks. Plugins such as WordPress SEO by Yoast can help people find your site. Plugins also can compromise your website if they’re not secure.
You start off on Linkedin looking up a colleague’s experience and background and before you know it you’re one click away from watching the latest video gone viral on Youtube. Before you know it, you’ve gone down the rabbit hole of wasting time and not getting anything important done. Here are 5 ways to stay focused and productive when you are using social media.