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Does Your Website Follow The Three Click Rule?

January 5, 2017

When someone searches the internet it is typically because they are looking for something specific. They put in what they want and the search engine (generally Google) give them back a list of things it thinks will provide them with what they are looking for. When designing a website and coming up with the structure of the pages, posts and menus we always need to look at things from the eye of the visitor. Not the eye of the site owner. This is where the “Three Click Rule” comes in.

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10 Ways to Improve Your SEO

January 5, 2017

Improving SEO (Search Engine Optimization) is constantly on the mind of any savvy business owner and you’re right to be fixated on search for your business. Recent changes to Google’s algorithms have businesses around the world doubling down on their efforts to optimize search. With all other search engines likely to follow suit, SEO is as important as ever. Here are 10 ways to improve your SEO.

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Making Your Home Page an Effective Sales Person

January 5, 2017

The home page sets the stage for the rest of your website and the objective is to capture the visitors’ immediate interest and motivate them to explore your site or take whatever next step you want them to. To be able to properly present the benefits of your business to your visitors it is critical that you first have a clear understanding of your target market and the challenges they face.

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5 Reasons You Need a Website Address

January 3, 2017

Whether you’re interested in starting a new business or your business has been around for years, creating an online presence and building a website is critical to your success. The idea of getting online might sound daunting, but the process is easy and starts with one thing: a domain name.

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How to Blog Effectively

January 3, 2017

Google and Content Marketing blogging has other purposes beside providing the Google search engine with fresh content. This article discusses 6 additional proposes and the actions you must take to blog effectively.

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Using a Branded Email Address for Your Business

January 3, 2017

If you want to be taken seriously as a business person and establish your business in its industry, you need to understand the benefits of using a branded email address. Your email address might be the first (or only) thing customers see when dealing with your business.

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10 Steps to Growing Your Social Media Following

January 3, 2017

There are 10 steps to building a following. It takes some time and effort, but once you’ve got a good following, you can manage your social media in about 30 minutes a day. You should blog at least once a week, but if your business is more complicated you may need to blog more often, so put blogging in your calendar.

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A 5-Page Website in 5 Simple Steps

January 3, 2017

No matter your company’s size or industry, it’s essential to have a strong website. If you’ve got a product or service to provide, you want people to know about it. A strong Web presence helps ensure that your customers can find you, recognize you, respect you, know what you have to offer, and give you their business.

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Building Trust with Your Website

January 3, 2017

Your website is one of your business’s most important marketing tools. How it promotes your business to potential customers is crucial. Most people will check out your website to verify your credibility before they consider doing business with you.

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