If your website isn’t mobile ready, you’re losing out on potential customers. Beyond your site looking good on a smartphone screen, it should also have a marketing strategy that goes beyond appearance. Act soon because it probably won’t be long before mobile usage far surpasses desktop usage and you don’t want to be left behind. Here are some aspects of mobile marketing to keep in mind:
The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore. If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services.
Video builds an emotional connection and speeds up the know, like, trust and buy factor. Sounds great huh? But, exactly HOW do you build an emotional connection through video? There’s lots of information on the internet on building an emotional connection in your love life. Let’s use those same “love lessons” for business!
Finding the time for email marketing can often be a difficult task. Even though you know how important email marketing is to stay connected with customers and find new opportunities for growth. You may be scratching your head (or in some cases pulling your hair out) when it comes to figuring out a way to do everything you need to do with email marketing. That’s why planning is so important.
Crowdfunding is one of the most famous forms of crowd sourcing and it is the latest technique of raising capital for a new venture or project. With the help of this method people can request money through websites meant for this purpose from a large group of people inclusive of the contact in their network and from strangers as well. With the help of this method, businessmen can develop their business and even individuals can get financial support for their special initiatives.
In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2016 has begun, it is more important than ever for companies to create custom websites and heavily invest the time and effort into content marketing. The following is a list of things to keep in mind in regards to content marketing this year.
For many business owners, the temptation is to use social networks to promote themselves and broadcast their messages. But if you stop thinking like a marketer and start thinking like a customer, you’ll understand that the secret to social media is in the “social” more than in the “media”. The secret is to simply be likeable. Here are 5 tips for small business owners (and business people at all levels, really) to be more likeable and ensure greater success using social media:
These days it seems like every business has a blog. However, just because everyone has a blog doesn’t mean everyone is doing it right. Whether you’re just launching a blog for your business, or you’ve been blogging for awhile, it’s easy to fall into some blogging bad habits. Here are some lessons learned along the way, including the mistakes.
It might seem like you have to come up with a game-changing concept like Facebook or the iPod to have a successful startup, but the reality is far different. A recent Nielsen study found that new products, far from having an advantage in the marketplace, are often at a disadvantage. If you’ve got a world-changing idea, don’t give up—just make sure your product launch is supported by plenty of sales outlets where customers can “stumble across” your product, strong marketing and advertising support to make them aware of it, and social media and PR efforts to spread the word.
The two most common reasons business owners give for not using or investing in social media are that they don’t have time and they don’t need it. This is because so much social media advice out there insists that every business has the same reason for using social media: to engage with customers and grow business. In reality, not every business needs or wants to do these things.