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8 Elegant Tips To Improve Your Facebook Presence

January 14, 2017

Facebook can be a great source of quality traffic. It now has over a billion members, so you can be sure that there are lots of people interested in your niche there. Yet actually reaching these people takes some know-how. In this article, we’ll be revealing some simple tips to quickly build your Facebook following.

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How Smart Entrepreneurs Use Technology

January 14, 2017

We almost can’t imagine life without some of these technologies – yet a few short years ago they didn’t even exist. Plain and simple the purpose of any new technology in your business is to eliminate friction. We want the fastest and easiest path to the sale, while increasing customer satisfaction. We also want to avoid situations where technology hinders rather than facilitates business.

As customers (of usually large institutions) we’ve all had the frustrating experience of trying to talk sense to someone who’s being held back by technology and responds with their version of “Computer says ‘No’…”.

As small business owners we must ensure technology is being used in our businesses in ways that remove friction rather than creating it.

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Common eCommerce Website Mistakes

January 14, 2017

The goal of any eCommerce website is to sell products. Once you’ve created your site, promoted your products and attracted potential customers, how do you ensure they become repeat buyers? Even the most well-designed eCommerce website can send customers to your competitors if you aren’t careful. Here, five common eCommerce website mistakes and how to avoid them.

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Building A Marketing Infrastructure

January 12, 2017

Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure:

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Does Your Small Business Need a Mobile Marketing Strategy?

January 12, 2017

If your website isn’t mobile ready, you’re losing out on potential customers. Beyond your site looking good on a smartphone screen, it should also have a marketing strategy that goes beyond appearance. Act soon because it probably won’t be long before mobile usage far surpasses desktop usage and you don’t want to be left behind. Here are some aspects of mobile marketing to keep in mind:

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Social Media Trends for Small Businesses

January 12, 2017

The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore. If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services.  

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5 Love Lessons to Use In Your Business Videos

January 12, 2017

Video builds an emotional connection and speeds up the know, like, trust and buy factor. Sounds great huh? But, exactly HOW do you build an emotional connection through video? There’s lots of information on the internet on building an emotional connection in your love life. Let’s use those same “love lessons” for business!

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How Creating a Plan Can Change the Way You Think About Email Marketing

January 12, 2017

Finding the time for email marketing can often be a difficult task. Even though you know how important email marketing is to stay connected with customers and find new opportunities for growth. You may be scratching your head (or in some cases pulling your hair out) when it comes to figuring out a way to do everything you need to do with email marketing. That’s why planning is so important.

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Crowdfunding – Useful To Start Your Venture

January 9, 2017

Crowdfunding is one of the most famous forms of crowd sourcing and it is the latest technique of raising capital for a new venture or project. With the help of this method people can request money through websites meant for this purpose from a large group of people inclusive of the contact in their network and from strangers as well. With the help of this method, businessmen can develop their business and even individuals can get financial support for their special initiatives.

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5 Ways to Use Content Marketing in 2016

January 9, 2017

In today’s technologically advanced world, a majority of people are using the internet to conduct research on products and services that they are interested in. To make sure that customers are aware of the products or services a business offers, they must establish a sound online presence. Now that 2016 has begun, it is more important than ever for companies to create custom websites and heavily invest the time and effort into content marketing. The following is a list of things to keep in mind in regards to content marketing this year.

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