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Developing a Brand Sensory Package for Your Customers

January 14, 2017

While your business may not be a Walt Disney World theme park, you should take advantage of every opportunity to create an enjoyable experience in the minds of the prospective customers. Your brand sensory package represents the combined look, feel, sound, smell, and taste of the business and its products and services as perceived by the customers. This combination of every experience a customer has with a company is developed through this sensory package.

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5 Big-Picture Benefits to Becoming an Entrepreneur

January 12, 2017

Being here on this Dubai dream trip has me feeling super grateful for leaping into this lifestyle, and inspired me to tell you about five bigger-picture benefits anyone (including you) can earn as an entrepreneur. Being an entrepreneur is not for the faint of heart. It takes courage, perseverance, consistent action, fierce commitment to hard work, and a fire in your belly that will burn through any obstacle or rough patch.

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8 Common Business Plan Mistakes

January 12, 2017

The following is a compilation of the most common business plan mistakes. Avoiding these mistakes before you write your plan will make the task a lot easier – and give your new business venture a much better chance of success.

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Tips, Tools and Resources to Help You Simplify Business Planning

January 12, 2017

Business planning is critical to the success of any business venture. But it’s also one of those tasks that many entrepreneurs procrastinate over or sweep under the carpet, often until it’s too late. Business planning doesn’t have to be a burden. It not only ensures you succeed, it helps you get there. Here are a few tips to help you keep it simple.

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Biggest Mistake? Mistaking Business for Life

January 12, 2017

Let’s put startups, entrepreneurship and life in proportion. What are the biggest mistakes in startups. Here is a list of common mistakes to avoid and some cautionary stories.

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