Startup Resources

You probably have goals and objectives for your business, but if they're not SMART, you'll never reach or accomplish them. Learn how to create SMART goals....

Before starting any marketing, clearly define your target market and create buyer personas. Here's what you need to know on how to do this.

A business today cannot run without some technology. Here is a list of several trends by Steve Engelhardt, Certified SCORE Mentor.

How Important is a Strategic Plan to a Company's Survival? All businesses need a viable strategic plan to remain relevant and survive!

A big question when it comes to spending money for marketing and advertising is when to do it. With today's free tools, there's a lot that you can without spending a dime. However, it takes time, effort and a bit of tech savviness. Here's what you need to know...

2020 was a trying year for businesses and 2021 will be just as challenging. How do you plan for uncertainty? You need a clear, digital plan for your business. By Jim Lavorato, Certified SCORE Mentor and CEO of 4M Performance.

With 2020 gladly in the rearview mirror, what can we expect in 2021 with regards to social media and digital marketing? Giselle Aguiar, the AZ Social Media Wiz, explains what trends to look for.

As we look forward to the end of "unprecedented" 2020 and the start of 2021, the business owner needs to plan for the year as well as for the next few months.

How to Strengthen Your Business by Doing a Simple SWOT Analysis by Steve Feld, Certified SCORE Mentor and business coach. A guide to realize your strengths, weaknesses, opportunities & threats in your business.

Every successful business person has gone through and overcome obstacles and adversity. Certified SCORE Mentor and Business Coach Steve Feld explains why...

How You Can Manage the High Cost of Unemployment Tax in your Business with tips on how employers can reduce the amount of Unemployment Tax they pay. By Steve Engelhardt, Certified SCORE Mentor

Where do you start with your digital and social media marketing? You know it's important if you want to get new customers and grow your business. But it's so overwhelming! Here, Steve Feld, Certified SCORE Mentor and business coach gives us some essential tips to get your started.