Business Plan Template for a Startup Business

To increase your odds of a successful business startup, download this step-by-step business plan template you can use to plan for your new business. Read more


Startup Expenses

Nearly everyone who has ever started a business has underestimated the costs, and then faced the danger of running with inadequate capital reserves. The key to avoiding this... Read more

Course on Demand

Simple Steps for Starting Your Business: Module 1 - Startup Basics

If you’re thinking about starting your own business, this module will teach you the basics. You will learn whether business ownership is right for you. Read more

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What you Need to Know about Creating Buyer Personas

April 5, 2021,

Before starting any marketing, clearly define your target market and create buyer personas. Here's what you need to know on how to do this.


To Pay or Not to Pay: When You Should Start Spending Money Marketing

January 4, 2021,

A big question when it comes to spending money for marketing and advertising is when to do it. With today's free tools, there's a lot that you can without spending a dime. However, it takes time, effort and a bit of tech savviness. Here's what you need to know...


What to Expect in 2021 in Social Media Marketing

December 7, 2020,

With 2020 gladly in the rearview mirror, what can we expect in 2021 with regards to social media and digital marketing? Giselle Aguiar, the AZ Social Media Wiz, explains what trends to look for.


How to Set SMART Marketing Goals for the New Year

October 26, 2020,

As we look forward to the end of "unprecedented" 2020 and the start of 2021, the business owner needs to plan for the year as well as for the next few months.


How to Strengthen Your Business by Doing a Simple SWOT Analysis

October 26, 2020,

How to Strengthen Your Business by Doing a Simple SWOT Analysis by Steve Feld, Certified SCORE Mentor and business coach. A guide to realize your strengths, weaknesses, opportunities & threats in your business.


So Many Sites, so Little Time! How to Prioritize Social Media Efforts

October 5, 2020,

Where do you start with your digital and social media marketing? You know it's important if you want to get new customers and grow your business. But it's so overwhelming! Here, Steve Feld, Certified SCORE Mentor and business coach gives us some essential tips to get your started.


How Much Should a New Business Budget for Marketing?

September 28, 2020,

Marketing a startup is crucial for its success. But how much should you budget for marketing? What does a new website cost? Do I hire someone to do it or learn how to do it myself? What are my options? This article answers those questions and more!