SCORE Greater Phoenix Blog

Shark Tank’s Robert Herjavec didn’t start out in business to buy a Ferrari! He “just wanted to be great at something.” In this video from Fast Company, Robert’s advice is simple and it works!

While it can be challenging to generate buzz about your business in today’s ultra-competitive online landscape, email marketing offers an opportunity for your company to stand out from the competition and attract potential customers, investors and business partners. Here are 10 quick tips to create email marketing campaigns that pop!

Shark Tank’s Lori Greiner had no business experience when she started. She’s the perfect example of how anyone with a bit of gumption and a good idea or product, can start from a prototype and be successful.

Websites are like snowflakes: no two are ever quite the same. They’re often a reflection of the designer’s creativity, the utility of the site itself, or an example of a current trend in design communities. If you’re a small business looking to make an impression with your customer base online, it’d be in your best interest to pay attention to those design factors to ensure that said impression be a damn fine one.

Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. (Wikipedia)

Perla Salinas joined Greater Phoenix SCORE in 2014. She started her banking career in 2004 in the area of loan operations and credit analysis. To date, Perla specializes in Commercial Banking and is currently managing a $50MM+ commercial loan portfolio for National Bank of Arizona.

the logistics of just launching a business is a daunting task, let alone tackling that juggernaut called “The Internet” to create your online presence. Yet in today’s competitive world getting out there on the Web is no longer a technological luxury — it’s a basic necessity for raising customer awareness if you’re at all serious about doing business.

Deborah Conrad, who joined SCORE in late 2014, has over 40 years of combined experience in global trade finance, loan portfolio and credit administration, government guaranteed credits and marketing and development.

If you create videos for your small business, it’s important to make videos that will keep viewers engaged. Holding the attention of your audience is not just vital to boosting your conversion rates and getting more subscribers — it’s also a critical element to help your ranking with YouTube.

Sometimes entrepreneurs are so busy building the business, dealing with new product development, marketing, employees, etc., that one potential legal problem slips by them. It only takes one of these legal issues to destroy a business.