SCORE Greater Phoenix Blog

Where small business experts and mentors share tips, discuss trends, and provide advice on a wide range of topics affecting entrepreneurs in every industry. Browse blog posts below.

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What you Need to Know about Creating Buyer Personas

April 5, 2021,

Before starting any marketing, clearly define your target market and create buyer personas. Here's what you need to know on how to do this.


Employee Engagement: Are Your Employees set up for Success?

March 22, 2021,

Are your employees "engaged" in your business' success? Here are 12 simple indicators of an engaged employee. By Steve Feld, Certified SCORE Mentor and business coach.


10 Common Social Media Marketing Mistakes – Don’t Make Them!

March 15, 2021,

Social Media is where your business needs to be if you want new customers. You either have to embrace it, or get left behind in the dust. Here are the 10 common social media marketing mistakes made by most newbies to the world of online marketing.


Time is Money: Tips on How To Make the Best of it

March 8, 2021,

Everyone is given the same amount of time each day. It is up to us to manage this time as we would any other precious, nonrenewable asset. Here are some tips to help you with time management....


How to Master the Art of Managing for Business Success

March 1, 2021,

Great managers solve problems. Before you can solve problems, you need to identify them. This article by Steve Feld, Certified SCORE Mentor and business coach, guides you through 9 areas to help define the problems.


5 Reasons Why Your Marketing is Failing and How to Fix the Problem

February 22, 2021,

What can possibly be wrong with your marketing efforts that are not working? Digital marketing expert, Giselle Aguiar, AZ Social Media Wiz explains all the different things that can be wrong with your marketing.


Why You Should Care About Analytics and Insights?

February 8, 2021,

If you're attempting to do digital marketing, you can't afford to ignore your monthly analytics and insights which tell you what's working and what's not working.


The 7 Benefits of Social Media Marketing

February 7, 2021,

Here's how your business can leverage the power of social media marketing by Giselle Aguiar, AZ Social Media Wiz