If you fail to plan, you plan to fail! Social media marketing need not be overwhelming if you plan it out strategically. Here, Giselle Aguian, AZ Social Media Wiz explains how to develop a plan for your business.
Facebook can be a great source of quality traffic. It now has over a billion members, so you can be sure that there are lots of people interested in your niche there. Yet actually reaching these people takes some know-how. In this article, we’ll be revealing some simple tips to quickly build your Facebook following.
Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or manager of a small business knows the customers personally, which is an added advantage. From this personal foundation, understanding your customers can be built through systematic efforts.
Many time business owners display no personality in their marketing. The reason behind this is a perceived need to look “professional”. Their marketing is often bland, generic and if you swapped out their logo and name from their marketing material, it could be anyone else in their industry. It’s such a shame because if only they communicated in their marketing the way they do in person, they’d have much more success.
Your brand is your company’s long-term identity. It’s what will make your company stand out in that sea of bright lights – the swarm of other competitors trying to get your customers. Marketing on the other hand, is all the activities – promotions, events, advertisements, social media, public relations etc. that you’re doing to craft your brand and build the level of trust adequate to convince customers of the value you’re offering.
While your business may not be a Walt Disney World theme park, you should take advantage of every opportunity to create an enjoyable experience in the minds of the prospective customers. Your brand sensory package represents the combined look, feel, sound, smell, and taste of the business and its products and services as perceived by the customers. This combination of every experience a customer has with a company is developed through this sensory package.
Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure: