One tactic you might consider as we come out of this pandemic period of hibernation is to reposition your brand with your current and potential customer base.

Your brand is how your company and products are identified by customers. It is a perception held in the mind of current and future buyers of how they connect with you. It is how they perceive the values that represent who you are, what you do and what is your offer to address the needs, wants and desires of your customers.

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