How I can help you

Capabilities include project managing technical products in coordination with process and technical specialists, creating and delivering sales training, engaging industry analysts to determine market trends and competitive positioning, and managing media relations.

Product Management
• Business case development
• Functional specifications
• Pricing analyses 
• Introductions and launches
• Life cycle planning

Product Marketing
• Channel and segment strategies
• Demand generation campaigns
• Ecommerce and Internet marketing
• Competitive analyses and positioning
• Industry analyst engagement

Marketing Communications
• Media articles and press releases
• Brochures, white papers, blogs, user guides and technical documentation
• Videos and webinars

Technical Communications
• User Guides
• Installation and Service 
• Process and Operations
• Test and Troubleshooting

Business Development
• Direct customer engagement
• Sales and customer training
• RFP process management
• Technical sales support
• Product/price promotions
• Contract negotiation


Areas of Expertise

  • Business Strategy & Planning
  • Sales, Marketing & Public Relations

Industry Experience

  • Technical & Scientific Services
  • Professional & Business Services


MBA, Marketing/Market Management, Rochester Institute of Technology

BS, Instructional Technology and Design, Rochester Institute of Technology

AAS, Photographic Technology and Science, SUNY Farmingdale

Scott  Ladin

Communication Methods

  • Phone
  • Video