How I can help you
Capabilities include project managing technical products in coordination with process and technical specialists, creating and delivering sales training, engaging industry analysts to determine market trends and competitive positioning, and managing media relations.
Product Management
• Business case development
• Functional specifications
• Pricing analyses
• Introductions and launches
• Life cycle planning
Product Marketing
• Channel and segment strategies
• Demand generation campaigns
• Ecommerce and Internet marketing
• Competitive analyses and positioning
• Industry analyst engagement
Marketing Communications
• Media articles and press releases
• Brochures, white papers, blogs, user guides and technical documentation
• Videos and webinars
Technical Communications
• User Guides
• Installation and Service
• Process and Operations
• Test and Troubleshooting
Business Development
• Direct customer engagement
• Sales and customer training
• RFP process management
• Technical sales support
• Product/price promotions
• Contract negotiation
Areas of Expertise
- Business Strategy & Planning
- Sales, Marketing & Public Relations
Industry Experience
- Technical & Scientific Services
- Professional & Business Services
Education
MBA, Marketing/Market Management, Rochester Institute of Technology
BS, Instructional Technology and Design, Rochester Institute of Technology
AAS, Photographic Technology and Science, SUNY Farmingdale
