How I can help you

I can help develop and optimize your digital strategy (website, SEO, PPC, social media), your marketing/customer acquisition strategy, and your finances/operations.

As an entrepreneur, I have helped hundreds of small businesses optimize and grow their online presence with a strong website, optimized SEO, and by using pay per click and display advertising. I have also used the Lean Start-Up approach including the business model canvas to help entrepreneurs get started and find their niche in the marketplace.

As the CMO for PetSmart, I developed an approach to revenue planning that is based on the 4 customer behavior levers that drive sales. I can show you how to develop a sales plan based on customer behavior and how to activate that plan with tactics to grow your business. Dont you have a customer acquisition plan? I can help you build one.

As a Brand Manager at Procter and Gamble, I learned the fundamentals of marketing, brand building, and developing strong advertising. I have modified this powerful knowledge from the worlds leading marketing organization so that it can now be applied in small businesses.

As a Financial Planner for IBM, I learned the importance of financial discipline and financial modeling. I can help you develop P&L and cash flow models and alternative approaches that you can use to improve cash flow and the financial return on your hard work.

Areas of Expertise

  • Accounting & Finance
  • Management & Operations
  • Business Plan
  • Marketing
  • Technology

Industry Experience

  • Manufacturing
  • Professional Services
  • Retail

John Alpaugh

Communication Methods

  • Email
  • In Person
  • Phone
  • Video