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How Good is Your Customer Service?
A happy customer is key to a successful business! Here, Certified SCORE Mentor, Dr. Craig Shoemaker, Ph.D. explains what it takes to have excellent customer service in your business for growth and success.
What You Need to Know about the Customer Buying Journey
Understanding how our Customers Behave is not Simple. In this article we define consumer behavior, discusse various processes involved in consumer behavior, and describe how several psychological processes are related to our customer’s decision making.
9 Important Tips for Successful Marketing with Storytelling
3 ways to Attract More Publicity for Your Business
What is PPC and is it Right for Your Business?
Business Name vs. Trademark: Why you Need to Know the Difference
Why We Don’t Move Forward to Develop Leads
Why do people not want to be a salesperson? Well, there are two areas that people don’t realize about themselves that may be part of the reason. One is the term F.O.P., Fear of people. The second one is F.O.F., Fear of failure. These two add up to make “selling” an undesirable and insurmountable challenge for many.
Small Business Saturday: 8 Tips for Small Businesses to Increase Exposure, Leads, and Sales
Increase your sales this holiday season with our eight easy tips.
Target Market Comparison Worksheet
Use this template to determine the differences between your target customers. Read more
How To Do Market Research
In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of... Read more
Small Business Marketing Tactics - Live Q&a
In part 4 of the "Your Marketing Roadmap" webinar series, the floor is open to you to ask our expert your marketing questions. Read more