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How Good is Your Customer Service?

Article Language: English

A happy customer is key to a successful business! Here, Certified SCORE Mentor, Dr. Craig Shoemaker, Ph.D. explains what it takes to have excellent customer service in your business for growth and success.


What You Need to Know about the Customer Buying Journey

Article Language: English

Understanding how our Customers Behave is not Simple. In this article we define consumer behavior, discusse various processes involved in consumer behavior, and describe how several psychological processes are related to our customer’s decision making.


What is Your USP? And Why is this Important

Article Language: English
December 30, 2019

Why We Don’t Move Forward to Develop Leads

Article Language: English
January 5, 2017

Why do people not want to be a salesperson?  Well, there are two areas that people don’t realize about themselves that may be part of the reason.  One is the term F.O.P., Fear of people.  The second one is F.O.F., Fear of failure.  These two add up to make “selling” an undesirable and insurmountable challenge for many.


Target Market Comparison Worksheet

Article Language: English

Use this template to determine the differences between your target customers. Read more


How To Do Market Research

Article Language: English

In order to reach, connect with and sell to your target market, you need to have a firm grasp on who they are. Conducting market research will help you develop a fuller picture of... Read more

Recorded Webinar

Small Business Marketing Tactics - Live Q&a

Event Language: English
September 6, 2022, 1:00pm EDT

In part 4 of the "Your Marketing Roadmap" webinar series, the floor is open to you to ask our expert your marketing questions. Read more

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