There are two main reasons for writing a Business Plan: to succeed as a business, and to get a loan. The first reason means that every new business needs a Business Plan!
During a recent sales training workshop, several people complained about always being under the gun to reach sales targets. As the day progressed, it became evident that they were failing to execute key selling strategies. Here are seven of the reasons we looked at that might be preventing you from making your sales numbers.
The following is a compilation of the most common business plan mistakes. Avoiding these mistakes before you write your plan will make the task a lot easier – and give your new business venture a much better chance of success.
Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure:
Business planning is critical to the success of any business venture. But it’s also one of those tasks that many entrepreneurs procrastinate over or sweep under the carpet, often until it’s too late. Business planning doesn’t have to be a burden. It not only ensures you succeed, it helps you get there. Here are a few tips to help you keep it simple.
If your website isn’t mobile ready, you’re losing out on potential customers. Beyond your site looking good on a smartphone screen, it should also have a marketing strategy that goes beyond appearance. Act soon because it probably won’t be long before mobile usage far surpasses desktop usage and you don’t want to be left behind. Here are some aspects of mobile marketing to keep in mind:
Let’s put startups, entrepreneurship and life in proportion. What are the biggest mistakes in startups. Here is a list of common mistakes to avoid and some cautionary stories.
The world has been taken over by a tsunami called Social Media. There is no way to doubt this fact anymore. If you are not leveraging social media for your online business then you may as well use smoke signals to get the word out about your products and services.
Video builds an emotional connection and speeds up the know, like, trust and buy factor. Sounds great huh? But, exactly HOW do you build an emotional connection through video? There’s lots of information on the internet on building an emotional connection in your love life. Let’s use those same “love lessons” for business!
Finding the time for email marketing can often be a difficult task. Even though you know how important email marketing is to stay connected with customers and find new opportunities for growth. You may be scratching your head (or in some cases pulling your hair out) when it comes to figuring out a way to do everything you need to do with email marketing. That’s why planning is so important.