In-Business Resources

If you are in the sales profession, there is no time for R & R when it means rest and relaxation. This is the time when you need to sharpen your skills and improve your game. People are still buying, but they are more circumspect when making a decision. Thus, the game of sales is more competitive than ever before. You will need to build a reference and referral program to drive your sales.

This is a list of sources for funding and financial resources in Arizona for business startup and development.

In this multi-part series of articles the author compiled some of the key secrets of high performance people. Both through observation and personal experience he put together what can be thought of as a “best of” list for getting things done. You’ll be surprised how differently high performance people think.

Customer service is arguably THE most important facet of your sales cycle. If you think of the process by which you sell your product or service as a crown, customer service is your largest gem. You have to figure out how to address customer concerns, including product related questions, billing, and technical support. Consider what “kind” of customer service your customers would demand, expect or be impressed with.

Entrepreneurs face risks daily and encourages assessing them by asking questions. Being a successful entrepreneur depends on being adaptable and creative.  Your ability to learn new things and consistently evolve is key.  Trying new things, whether personally or professionally, involves a certain amount of time and risk management, and though that can be uncomfortable, it’s necessary. The author compares this discomfort to making quiche.

Facebook can be a great source of quality traffic. It now has over a billion members, so you can be sure that there are lots of people interested in your niche there. Yet actually reaching these people takes some know-how. In this article, we’ll be revealing some simple tips to quickly build your Facebook following.

Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or manager of a small business knows the customers personally, which is an added advantage. From this personal foundation, understanding your customers can be built through systematic efforts.

Many time business owners display no personality in their marketing. The reason behind this is a perceived need to look “professional”. Their marketing is often bland, generic and if you swapped out their logo and name from their marketing material, it could be anyone else in their industry. It’s such a shame because if only they communicated in their marketing the way they do in person, they’d have much more success.

Your brand is your company’s long-term identity. It’s what will make your company stand out in that sea of bright lights – the swarm of other competitors trying to get your customers. Marketing on the other hand, is all the activities – promotions, events, advertisements, social media, public relations etc. that you’re doing to craft your brand and build the level of trust adequate to convince customers of the value you’re offering.