In-Business Resources

While your business may not be a Walt Disney World theme park, you should take advantage of every opportunity to create an enjoyable experience in the minds of the prospective customers. Your brand sensory package represents the combined look, feel, sound, smell, and taste of the business and its products and services as perceived by the customers. This combination of every experience a customer has with a company is developed through this sensory package.

Selling yourself to businesses can certainly be a nerve-wracking experience. Whether this be a boardroom-style pitch or simply a face-to-face meeting when applying for director jobs or other high-profile positions, you need to get your pitch right to create the best impression possible. This is especially true in the current economic climate when work may be thin on the ground.

The goal of any eCommerce website is to sell products. Once you’ve created your site, promoted your products and attracted potential customers, how do you ensure they become repeat buyers? Even the most well-designed eCommerce website can send customers to your competitors if you aren’t careful. Here, five common eCommerce website mistakes and how to avoid them.

There are two main reasons for writing a Business Plan: to succeed as a business, and to get a loan. The first reason means that every new business needs a Business Plan!

During a recent sales training workshop, several people complained about always being under the gun to reach sales targets. As the day progressed, it became evident that they were failing to execute key selling strategies. Here are seven of the reasons we looked at that might be preventing you from making your sales numbers.

Some businesses have built a marketing infrastructure which constantly brings in new leads, follows them up, nurtures and converts them into raving fan customers. Other businesses do “random acts of marketing”. These sporadic, one shot, random acts of marketing usually end up costing more than they bring in. To build a system, we need to think it through from start to end, understand how it works and what resources we’ll need to run it. Here are a few of the assets in the author's marketing infrastructure: