6 Ways to Attract Applicants to a Small Business

Read this article to learn the most important aspects of attracting new qualified new employees to your company. Read more

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Admit It! You Don't Know What You Don't Know

May 3, 2021,

You have to admit it, there are many things about running a small business that you don't know. Here are some tips as to where to get the help and knowldege you need for business success


How to Understand Your Target Market for Marketing Success

April 19, 2021,

Understanding your target market is a key, foundational step for small business owners to have successful and effective marketing efforts. By Steve Feld, Certified SCORE Mentor and Business Coach


What you Need to Know about Creating Buyer Personas

April 5, 2021,

Before starting any marketing, clearly define your target market and create buyer personas. Here's what you need to know on how to do this.


10 Common Social Media Marketing Mistakes – Don’t Make Them!

March 15, 2021,

Social Media is where your business needs to be if you want new customers. You either have to embrace it, or get left behind in the dust. Here are the 10 common social media marketing mistakes made by most newbies to the world of online marketing.


To Pay or Not to Pay: When You Should Start Spending Money Marketing

January 4, 2021,

A big question when it comes to spending money for marketing and advertising is when to do it. With today's free tools, there's a lot that you can without spending a dime. However, it takes time, effort and a bit of tech savviness. Here's what you need to know...