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Branding on LinkedIn

December 3, 2016

LinkedIn is a powerful marketing tool that most people think is just a place to have your resume when you’re looking for a job. It’s so much more than that! LinkedIn is live networking on steroids and online. It’s where you can literally toot your own horn, give advice, get known as an expert in your field, meet people who can give you referral as well as start building relationships with potential customers.

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Big Data: Where to get info on your Target Market [Infographic]

December 3, 2016

Every time someone likes your Facebook page or shares your post, it gets recorded. On your website, your site stats can tell you how many people visited, where they came from, what they clicked on, and how long they were there. When a user searches for something, it’s recorded.

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Use social media to showcase your brand’s holiday spirit

December 3, 2016

‘Tis the season for intense shopping and searching for the perfect gift, and for giving back to individuals and causes that matter. That’s an ideal opportunity to use social media to showcase your brand in the light of giving and receiving—and promote the stuffing out of it.

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Take Social Media Seriously

December 3, 2016,

If you thought that social media and digital marketing were a fad when you first heard about it, I certainly hope that you now realize that social media is not going away and everything is going digital.

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Great Logo Design: It’s Not Weird Science

December 3, 2016

Chances are, unless you’re as obsessed as I am with John Hughes films, you don’t think “weird science” when you envision coming up with a logo for your small business. Well, it might not be weird, but there’s definitely science involved in great logo design.

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What’s Your Competition Doing Online?

December 3, 2016,

Most every business has competition. It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.

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National Clean Off Your Desk Day!

December 3, 2016,

National Clean Off Your Desk Day is the designated day you walk into your office and say ‘this is the day I’m going to get my office clean.’ You roll up your sleeves, then a few emails arrive, you take a phone call, you search around for that document-did you print it out or is it somewhere on your computer? And before you know it, it’s time to call it a day.

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How to Deal with Social Media Trolls

December 3, 2016

The Internet has granted everybody a voice, and as such, the exposure social media grants can be a double-edged sword. While you get to share in all of your successes, anybody who feels wronged by your business will have a platform to voice their concerns as well. In some cases, this can be a healthy process for feedback. Sometimes people are just out to start a fuss. So how do you tell the difference, and what do you do if you find someone trying to rouse rabble on your social media pages?

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An ESOP is not a Fable

December 3, 2016

An ESOP is also not an Employee Stock Option Plan. It is a defined contribution retirement plan established under section 401(a) rather than 401(k) and has two major differences. It must invest primarily in stock of the sponsoring company, and can borrow money to do so. The name is very misleading since the employees never own any of the company stock.

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