Greater Phoenix SCORE Blog

Perla Salinas joined Greater Phoenix SCORE in 2014. She started her banking career in 2004 in the area of loan operations and credit analysis. To date, Perla specializes in Commercial Banking and is currently managing a $50MM+ commercial loan portfolio for National Bank of Arizona.

the logistics of just launching a business is a daunting task, let alone tackling that juggernaut called “The Internet” to create your online presence. Yet in today’s competitive world getting out there on the Web is no longer a technological luxury — it’s a basic necessity for raising customer awareness if you’re at all serious about doing business.

Deborah Conrad, who joined SCORE in late 2014, has over 40 years of combined experience in global trade finance, loan portfolio and credit administration, government guaranteed credits and marketing and development.

If you create videos for your small business, it’s important to make videos that will keep viewers engaged. Holding the attention of your audience is not just vital to boosting your conversion rates and getting more subscribers — it’s also a critical element to help your ranking with YouTube.

Sometimes entrepreneurs are so busy building the business, dealing with new product development, marketing, employees, etc., that one potential legal problem slips by them. It only takes one of these legal issues to destroy a business.

Just like an organized race boat, you need an organized office space and focused time to get things done. You, too can feel pressure and stress from your businesses. Here are 3 tips to staying focused, organized and productive in your office:

At the SCORE 2015 Business Symposium, Lynn Ruby of Ruby Marketing Systems represented SCORE’s partner Constant Contact giving attendees some great email marketing strategies.

No matter how big or small your business is, if you want to be found in search or reach potential customers, you have to start with a social media game plan – both a strategic and tactical game plan. In this video, Giselle explains the importance of understanding how the social media networks work, who your target market is and research which networks they’re using.

Not everyone has the luxury of deciding on both the name of the company and the domain name at the same time, but when you can, it can make a difference. If your business name predates the need for a website, now is the time to get creative.

Think like a CEO: Avoiding the top 5 Business Dysfunctions.“True leaders create a future that is distinctly different from their past.”