The Essentials of a Successful Digital Marketing Strategy Part 2: The Website February 16, 2022, 3:00pm MST February 16, 2022, 5:00pm MST

Your company’s website is your 24/7 salesperson! An effective website is more than just a pretty online brochure. It has to convert visitors into leads and/or sales. In this webinar we’ll cover everything you need to think about when it comes to planning or redesigning your website. 

You will learn: 

  • How to view a website from your target market’s eyes
  • What it takes to catch your target’s attention – and keep it!
  • Making it easy to convert a visitor into a lead or a sale
  • What’s involved from the backend to the front page, including security and maintenance
  • What is On-Page SEO (search engine optimization)
  • The importance of analytics
  • DIY or hire? What to look for in a web developer or designer and what’s the difference

Free! Registration required.

Presented by Giselle Aguiar, AZ Social Media Wiz.

The Essentials of a Successful Digital Marketing Strategy Part 2: The Website