The Internet has granted everybody a voice, and as such, the exposure social media grants can be a double-edged sword. While you get to share in all of your successes, anybody who feels wronged by your business will have a platform to voice their concerns as well. In some cases, this can be a healthy process for feedback. Sometimes people are just out to start a fuss. So how do you tell the difference, and what do you do if you find someone trying to rouse rabble on your social media pages?
We all know by now that social media is this Digital Age’s word-of-mouth. People like, follow, and retweet brands to show their support, endorsing their favorite brands on all social media platforms—although some feel more love than others. According to Forrester Research, Instagram is miles ahead when it comes to customer engagement
Blogging has been around since the ’90s, however, in today’s digital world, blogging has become an integral part of a company’s marketing strategy.This infographic from SearhGroup.com.au illustrates the Benefits of Blogging.
Snapchat’s gritty, in-the-moment appeal has taken the millenial generation by storm. And if you want your business to reach them, you might think Snapchat is a great way to do it.
During this webinar, you'll walk through the steps of how to set up Google Analytics so you can start getting data from your own website. Read more
This online workshop provides a self-assessment and different approaches your company can use in understanding and responding to market changes. Read more
Any business can take advantage of a customer loyalty program to grow their company. Here's how to expand your brand's reach and improve customer retention.
We asked 13 thought leaders to share how businesses can improve their customer service and brand experience.
With the right tools and communication plan, you can build long lasting connections with your clients and customers, from any location. Read more
Lack of leadership during a crisis is becoming evident as the impact of Coronavirus on businesses rise. Read and learn how to be a successful business leader.
The economic slump is causing companies to get creative about retaining customers. Here’s how to ask your current customers to help support your business.