Being honest means being clear and upfront and is always the best policy. Adopting this attitude has had so many benefits in my work and personal life, from reduced stress to better relationships, but today I’d like to focus on how it is the key to converting your potential customers into actual customers. Developing an open and honest relationship with your leads is important for several reasons.
A customer-driven organization is constantly improving because the ownership and management is trained to hear the customer’s voice. The two questions consistently asked of customers are; “how are we doing, and how can we do better.”
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Why and when business owners should pay attention to their customers?