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You Can’t Sell It Without Great Customer Service

January 14, 2017

Customer service is arguably THE most important facet of your sales cycle. If you think of the process by which you sell your product or service as a crown, customer service is your largest gem. You have to figure out how to address customer concerns, including product related questions, billing, and technical support. Consider what “kind” of customer service your customers would demand, expect or be impressed with.

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How to Get Better Customers to Grow Your Business: Part 3 of 5

January 14, 2017

Understanding customers is so important that large corporations spend millions of dollars annually on market research to gain this knowledge. Although formal research is important, a small business can usually avoid this expense. Typically, the owner or manager of a small business knows the customers personally, which is an added advantage. From this personal foundation, understanding your customers can be built through systematic efforts.

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Convert Leads with Clear Communication

January 5, 2017

Being honest means being clear and upfront and is always the best policy. Adopting this attitude has had so many benefits in my work and personal life, from reduced stress to better relationships, but today I’d like to focus on how it is the key to converting your potential customers into actual customers.    Developing an open and honest relationship with your leads is important for several reasons.

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