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Symposium Re-Cap Photo Gallery

December 13, 2016

The Greater Phoenix SCORE 2015 Small Business Symposium was a huge success! We had over 900 attendees registered, 50+ exhibitors and an excellent line-up of speakers. All the presentations were recorded and we’ll have the videos soon. Here are some of the shots from the event.

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Don’t Design like it’s 1999 – 4 Website Design Choices that make Viewers Cringe

December 13, 2016

Websites are like snowflakes: no two are ever quite the same. They’re often a reflection of the designer’s creativity, the utility of the site itself, or an example of a current trend in design communities. If you’re a small business looking to make an impression with your customer base online, it’d be in your best interest to pay attention to those design factors to ensure that said impression be a damn fine one.

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Video: An Overview of Strategic Planning

December 13, 2016

Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. (Wikipedia)

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Perla Salinas – SCORE Mentor – SBA Lending, Banking & Finance

December 13, 2016

Perla Salinas joined Greater Phoenix SCORE in 2014. She started her banking career in 2004 in the area of loan operations and credit analysis. To date, Perla specializes in Commercial Banking and is currently managing a $50MM+ commercial loan portfolio for National Bank of Arizona.

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Don’t be Invisible: Build an Online Presence for your Business

December 13, 2016

the logistics of just launching a business is a daunting task, let alone tackling that juggernaut called “The Internet” to create your online presence. Yet in today’s competitive world getting out there on the Web is no longer a technological luxury — it’s a basic necessity for raising customer awareness if you’re at all serious about doing business.

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Deborah Conrad – SCORE Mentor – Global Trade Finance & Business Development

December 13, 2016

Deborah Conrad, who joined SCORE in late 2014, has over 40 years of combined experience in global trade finance, loan portfolio and credit administration, government guaranteed credits and marketing and development.

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How to Make Videos that People Want to Watch

December 13, 2016

If you create videos for your small business, it’s important to make videos that will keep viewers engaged. Holding the attention of your audience is not just vital to boosting your conversion rates and getting more subscribers — it’s also a critical element to help your ranking with YouTube.

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Top 5 Legal Issues That Can Destroy Your Business…And How To Avoid Them!

December 13, 2016

Sometimes entrepreneurs are so busy building the business, dealing with new product development, marketing, employees, etc., that one potential legal problem slips by them. It only takes one of these legal issues to destroy a business.

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Winning the Race: 3 Ways to be Productive at Work

December 13, 2016

Just like an organized race boat, you need an organized office space and focused time to get things done. You, too can feel pressure and stress from your businesses. Here are 3 tips to staying focused, organized and productive in your office:

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Video: Using Email Marketing to Connect with Your Customers

December 13, 2016

At the SCORE 2015 Business Symposium, Lynn Ruby of Ruby Marketing Systems represented SCORE’s partner Constant Contact giving attendees some great email marketing strategies.

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Your Social Media Marketing Game Plan

December 13, 2016,

No matter how big or small your business is, if you want to be found in search or reach potential customers, you have to start with a social media game plan – both a strategic and tactical game plan. In this video, Giselle explains the importance of understanding how the social media networks work, who your target market is and research which networks they’re using.

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