Let’s dispel two myths before we begin. The first is that all domains that are not .com domains are worthless. The second is that generic domains like .com are dead with the introduction of hundreds of new top-level domains. Both assumptions are false, yet both need to be understood in order to take advantage of the new landscape in domain names.
Many marketers still don’t see the power of social media marketing because a lot of it is hidden. Just because you can’t always see the impact of social media doesn’t mean it doesn’t exist. ~ Jay Baer
Ask yourself a question – how important is marketing to the success of your business? The answer is – it is essential!!
The Lean Startup challenges the conventional wisdom that entrepreneurs need to start with a business plan to be successful. Supporters contend that a start-up needs to be in search of a sustainable business model. Without a viable business model, a business plan will be full of assumptions that are flawed!
All small business owners want their websites to rank high in search engine results. And, while there’s no way to guarantee your business will land on Google’s coveted first page of results, there are a few primary steps you can take to improve your search ranking.
For many entrepreneurs, intellectual property is at the heart of their business operations. But intellectual property law is complex, and it can be difficult to decide what protection you need as a business owner. Three types of intellectual property protection – patents, trademarks and copyrights – are often misunderstood when it comes to how they cover your business assets. Here’s a simplified look at the differences between each of these protection types, including where they overlap and why your business might need all three.
Here are 3 tips to stay productive during your workday. Creating an organized, efficient workplace can pay off in a big way. Next time you walk in the office with intentions to get things done, you will have a basis to work from and a clear way to move forward.
If you haven’t already considered integrating SMS text messaging into your marketing strategy, then NOW is a great time to start! SMS marketing isn’t new, and it continues to be one of the most powerful and cost-effective ways to grow a database of loyal customers (or donors if a non-profit).
The backbone of any small business is its customers. Without a steady influx of patrons, even the most creative and well-run enterprises will naturally falter.