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The Difference Between Marketing and Branding

January 14, 2017

Your brand is your company’s long-term identity. It’s what will make your company stand out in that sea of bright lights – the swarm of other competitors trying to get your customers. Marketing on the other hand, is all the activities – promotions, events, advertisements, social media, public relations etc. that you’re doing to craft your brand and build the level of trust adequate to convince customers of the value you’re offering.

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6 Tips to Master the Art of Delegation

January 14, 2017

Entrepreneurs and small-business owners are used to wearing a lot of hats in their business. However, trying to take care of everything can be harmful to your well-being and your business. With only one person in charge, there’s only so far you can scale. It’s not always easy for highly driven entrepreneurs to give up the reins, but it’s critical to avoid burnout. If you’re struggling to know where and how you should delegate in your small business, take heed of the following six tips.

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How Smart Entrepreneurs Use Technology

January 14, 2017

We almost can’t imagine life without some of these technologies – yet a few short years ago they didn’t even exist. Plain and simple the purpose of any new technology in your business is to eliminate friction. We want the fastest and easiest path to the sale, while increasing customer satisfaction. We also want to avoid situations where technology hinders rather than facilitates business.

As customers (of usually large institutions) we’ve all had the frustrating experience of trying to talk sense to someone who’s being held back by technology and responds with their version of “Computer says ‘No’…”.

As small business owners we must ensure technology is being used in our businesses in ways that remove friction rather than creating it.

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Developing a Brand Sensory Package for Your Customers

January 14, 2017

While your business may not be a Walt Disney World theme park, you should take advantage of every opportunity to create an enjoyable experience in the minds of the prospective customers. Your brand sensory package represents the combined look, feel, sound, smell, and taste of the business and its products and services as perceived by the customers. This combination of every experience a customer has with a company is developed through this sensory package.

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How To Do A Business Pitch

January 14, 2017

Selling yourself to businesses can certainly be a nerve-wracking experience. Whether this be a boardroom-style pitch or simply a face-to-face meeting when applying for director jobs or other high-profile positions, you need to get your pitch right to create the best impression possible. This is especially true in the current economic climate when work may be thin on the ground.

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Common eCommerce Website Mistakes

January 14, 2017

The goal of any eCommerce website is to sell products. Once you’ve created your site, promoted your products and attracted potential customers, how do you ensure they become repeat buyers? Even the most well-designed eCommerce website can send customers to your competitors if you aren’t careful. Here, five common eCommerce website mistakes and how to avoid them.

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7 Reasons Why You Might Not Be Making Your Sales

January 12, 2017

During a recent sales training workshop, several people complained about always being under the gun to reach sales targets. As the day progressed, it became evident that they were failing to execute key selling strategies. Here are seven of the reasons we looked at that might be preventing you from making your sales numbers.

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