By Giselle Aguiar, AZ Social Media Wiz
If you want your business -- no matter what type -- to be found online, you have to get your keywords right on your website.
In today's digital-age marketing, the consumer is in control. You have to think...
What is my perfect customre going to enter into the search box to find me?
This infographic from Healthy Business Builder, explains the importance of keywords to increase online sales.
And one thing to keep in mind, even if you don't have an e-commerce business, your website is your 24/7 salesperson. Whether you want a potential client to buy a product, contact you for a quote, download a free ebook, call to make an appointment - whatever - that's a sale. It's also called a "conversion".
You're converting a visitor to your site to a sales lead or a customer.
I regularly present a class on Search Engine Optimization (SEO) which covers keywords and blogging. Check out Greater Phoenix SCORE's upcoming classes here!