SCORE

By Giselle Aguiar, AZ Social Media Wiz

Keywords are part of SEO on your website If you want your business -- no matter what type -- to be found online, you have to get your keywords right on your website. 

In today's digital-age marketing, the consumer is in control. You have to think...

What is my perfect customre going to enter into the search box to find me? 

This infographic from Healthy Business Builder, explains the importance of keywords to increase online sales. 

And one thing to keep in mind, even if you don't have an e-commerce business, your website is your 24/7 salesperson. Whether you want a potential client to buy a product, contact you for a quote, download a free ebook, call to make an appointment - whatever - that's a sale. It's also called a "conversion".

You're converting a visitor to your site to a sales lead or a customer. 

I regularly present a class on Search Engine Optimization (SEO) which covers keywords and blogging. Check out Greater Phoenix SCORE's upcoming classes here!

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
Why are the Right Keywords so Important for Online Sales? [Infographic]