By Giselle Aguiar, AZ Social Media Wiz
I get asked this a lot — which social media network should I use most or first? My answer? All of them!
There are over 500 social networks out there! No, you don’t need to be on all of them – at least the top 4: Facebook, LinkedIn, Google+ and Twitter – definitely. YouTube and Pinterest maybe – depending on your business and your target market(s).
Consider them all Free Billboards to promote your business!
Now, depending again on your business and who your target market is, you spend more time on the ones where you target market hangs out. If your business is more Business-to-Business (B2B), then you will be focusing more of your time on LinkedIn. If you’re more Business-to-Consumer (B2C), then you’ll focus more on Facebook and Pinterest. Having a tactical plan comes helps you plan out your strategy.
Google+ is essential because it’s connected to the Google search engine. You need it for search engine optimization (SEO) and for Google Authorship (establishing you as a expert in your field).
Twitter also helps with SEO, brand awareness, driving traffic to your website and reaching the masses.
Use YouTube if you can and will produce how-to videos on a regular basis.
Another factor is which ones are driving traffic to your website.
At least once a month you need to check your website’s site statistics and analytics to see which networks are referring the most visitors to your site. This is assuming you are blogging at least 1-3 times a week, depending on your business/industry. If you have a WordPress site/blog, get JetPack – it’s easier to get the stats. If you have a regular site, use Google Analytics.
Think of all these networks as free billboards to showcase your products or services. You may have to hire a graphic designer to create quality graphics since each one’s cover graphic dimensions are different. If someone gave you a free billboard on the corner near your office, you’d still need to hire someone to create it for you.
Another important factor many businesses miss is the website. You are generating leads and traffic to your website – how are you capturing those leads? Is there a clear Call-To-Action (CTA) like: “Download a free ebook or whitepaper” or “Subscribe to our Newsletter”. And it should be prominent on all your pages near the top on the main site and blog! If this is not set up, you will lose leads and that’s counter productive. Make sure you have your social media share and follow buttons near the top also.
If you don’t make it easy for visitors to your site to do what you want them to do, they won’t do it!
Social Media can be very overwhelming, but if you start with a strategic plan and a tactical plan, and you take time to learn how each network works (think of them like new software programs), and learn how use free tools like HootSuite, TweetDeck, SocialBro and Feedly, you can, once you’ve built a following, manage your social media in 30 minutes a day!
If you want to learn how to do right and effectively, I’m holding another Social Media Marketing BootCampwith SCORE starting July 11 for 4 consecutive Fridays, from 1-4 pm each week at NAU North Phoenix Campus. Click here for details and here to register.
Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping small to mid-sized business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. As with anything in business, using the right tools in the right way and at the right time are critical parts to your success. Learn from someone who’s known the Internet since it’s infancy. Official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE. Social media training – 1-on-1 or for groups. WordPress sites and blogs. http://azsocialmediawiz.com 602-738-1700