You know you need to put content on your website, but how much is too much? How much is enough? You can't have a website with just pictures and no text because Google won't know what your business is about. Google search results are based on the copy written on your website.
- You need to know who your target market is and put yourself in their shoes. Think of how best they will interact with your website. That's called the User Experience (UX).
- It must be easy to navigate - that's called User Interface (UI). This is how you guide a visitor to convert them in to a lead or a sale. Have clear, strong calls-to-action. What do you want the visitor to do when they land on your page?
- For those who need a little more convincing, you need to have good copy (content) to...
- Have enticing sales copy
- Educate your prospect - on webpates or blog posts
- At the same time, don't overwhelm them
This infographic by QuickSprout which I found on Social Media Today, shows you how to determine how much copy you should write on your webiste:
- Set the goal of the page
- Know your prospect's motives
- Address fears, hesitagions & concerns
- Be aware of problems & solutions available
All in all, it's not about how much you write, but writing just enough to convice the prospect and convert them.