By Giselle Aguiar

I started blogging back in 2002 with a free blog. I also had a blog. Tumblr (or as their, they prefer to show it, tumblr.) appeared on the scene in 2007. I checked it out and thought, “Why do I need yet another blogging platform?” So, I’ve been ignoring it ever since.

I can’t wait anymore. In May, Yahoo bought Tumblr for $1.1 billion.

What is Tumblr?

It’s described as a “microblogging” site. A microblog is a blog with shorter content or “microposts”. A little like using Google+ or Facebook to write a long post. The name tumblr comes from “tumblelogs” or short-form blogs.

Basically it’s a:

Blogging platform + posting + video + pictures.

Now add Yahoo search & you have something like Google + Blogger + YouTube + Picasa + Google+ – all in one platform.

You can no longer ignore it.

According to Tumblr’s site, there are 115 million blogs, 52.8 billion posts, with, according to this infographic by wishpond, 13 billion page view per month, 64.2 million unique visitors from the U.S., 17 million via mobile.

Who uses Tumblr?

Gender: 54% Female, 46% MalePrint

Age: Largest group is 18-34

Education Level:  48% have a college education

Household income: 65% under $50,000

Kids in household: 67% no kids

Ethnicity: 66% Caucasian, 19% Hispanic, 10% African-American

When it comes to buying power, however, LinkedIn & Pinterest users rule the social media world.

When you join, you can create a tumblr domain name ( You have to be creative because the name you want probably was already taken. Tumblr makes it easy to post text, photos, quotes, links, music and videos from your browser, phone, desktop, email or location (via mobile app.) and you can easily customize your page.

Not every brand or business should be on Tumblr. Obviously, if your product or service is for a younger demographic, then you have to be there. If your business is fashion, retail or entertainment related, this is your market.

To give you an idea of who’s using Tumblr successfully, here are 60 Brands Using Tumblr.

What Yahoo’s takeover will do to Tumblr is yet to be determined. Considering that most of Tumblr’s users weren’t even around when Yahoo was born, they may go elsewhere. Is MySpace still alive?

(Interesting that Yahoo owns the photo-sharing site, Flickr which also dropped the “e” like tumblr.)

Some “old-timers” may remember Yahoo’s “GeoCities.” When I first started my Internet marketing business back in 1995, I created my first email (which I still have as my personal one) and a GeoCities page to promote my business. I was in several Yahoo Groups, too. While Yahoo Groups is still around, sadly, Yahoo shut down GeoCities in 2009 with at least 38 million user-built pages.

I think Yahoo’s purchase of Tumblr is Marisa Mayer’s (Yahoo’s CEO) way of trying to make Yahoo “cool” – and turn it around.

So, folks, should you run and get on Tumblr? It depends. Study the target market, wait a bit to see what Yahoo’s effect will be, then decide. Always, before you delve into social media, determine first who your target market is then do your research to see which social network they frequent the most. Though you should have a presence in all of them for brand awareness and SEO, focus more on where you target market hangs out and which one is driving traffic to your website.

See you online!


Giselle_2012_smWith over 18 years of Internet Marketing and web design experience under her belt, Giselle Aguiar, the AZ Social Media Wiz, and award-winning writer, can help a business grow and increase visibility by leveraging the power of social media and content marketing. She specialized in assisting small businesses improve brand recognition, SEO and website traffic through social media marketing strategies, training, set-up, implementation, & coaching. For more information visit: 602-738-1700

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