You’ve probably heard the term ‘cloud’ mentioned before assuming you’ve been anywhere near a computer in recent years.

You send a file through email — it’s uploaded through the cloud.

You save a document on your computer — it’s backed up in the cloud.

You upload a file to website — it’s stored in the cloud.    

What does the term cloud mean? In simple terms, it’s the fastest and most efficient delivery system in the world, all thanks to digital technologies. Cloud computing is the process of sending and receiving data over an Internet signal. Cloud computing is the system that allows us to access whole television shows from streaming services and binge them in one sitting. Cloud computing is what allows us to stream music from a smartphone in the middle of nowhere during a road trip. Cloud computing is essentially what empowers us online. In the days of old, our digital footprint was recorded in a more physical sense. You might save an important presentation for work on your computer’s hard drive — it was physically recorded to the inner components of your personal computer. Today, the cloud offers an insurance policy of sorts — that same presentation now lives online, giving your valuable data a second life; you’re no longer at the mercy of computer hardware that’s susceptible to viruses and other mechanical failures. Whereas computers last a few years, the cloud is indefinite — its lifeline runs congruent to the Internet itself … that’s a long time

Cloud computing has greatly benefited the lives of consumers, but how does it affect businesses? There’s no question the cloud is a powerful tool in the right hands. Whereas cloud computing can help consumers safeguard their information, cloud computing empowers businesses, allowing them to better manage their own house. In the digital age, businesses continually rely on the cloud to help facilitate global audiences — the cloud is simply a conduit, bringing the audience and host together. Thanks to cloud computing, a small business located in Ontario can facilitate the needs of a consumer in New Mexico. You don’t need to share a wall — let alone a zip code — to do business, all thanks to cloud computing.

You may not realize how much of a role cloud computing plays in your everyday life. From using your smartphone to using your personal computer, cloud services deliver the world home to you.

About the Author(s)

 Brandt  Bogdanovich

Brandt Bogdanovich is a Marketing Director for MST Solutions who works to help shape tech startup go to market strategies and scaling of their marketing efforts. Brandt started his career as a special education teacher where he found a passion for data analytics. Data has been the driving force in Brandt’s career taking him from teaching, to business intelligence, and now into marketing...

Marketing Director, MST Solutions

Key Topics

What is Cloud Computing and Do You Need It?