Most every business has competition.
It’s up to you to keep up with what your competition is doing and today’s technology makes it easy to do that without their knowing it! Here are some tips and tools to help you keep tabs on your competitors.
- Google Search – put yourself in your target market shoes and enter in the search box – not your company name – but the keyword or phrase that they would enter. (Like “auto repair Phoenix”.) Who comes up first in organic search (not paid)? If it’s not your business, you have to address this. (Related: An SEO Tale of Two Auto Repair Shops). What are they doing that you’re not?
- Feedly.com – Feedly is your online newsstand. You can subscribe to your competitors’ blogs to see how often they’re blogging and what they’re blogging about. Is it good material? Is it well-written?
- Facebook: Once you have 100 likes on Facebook, you can add “Pages to Watch” in your “Insights”. Here you can see how many new likes a competitor’s gotten, how many they have all together, how many posts in any given week and the engagement.
- Twitter: Create a “private” list of your competitors, then add a column in TweetDeck to monitor their tweets. How often are they tweeting? What are they sharing? Is it all about them or do they share other people’s content?
- LinkedIn: Follow someone without connecting to them. Not many people know that you can do this. You can see the updates. Same thing – what are they sharing?
Here are some things you don’t want to do if you want to stay incognito to them:
- Like their page on Facebook, add them to a circle in Google+, or add them to a public list on Twitter – they will be notified.
- View their profile on LinkedIn too many times. Yes, you have do it once to follow them, but that’s it. People are notified when someone views their profile. And no, you don’t want to keep your identity private. You do want potential clients an referral sources to find you.
- Subscribe to their blog or newsletter via email.
Coming up first in organic Google search is critical. Paid advertisements get ignored. You can come out on top if you incorporate:
- Proper search engine optimization on your website
- Blogging 3 times a week
- Posting regularly on the major social networks
You CAN learn how to do this! Check out my SCORE classes.
About the Author, Giselle Aguiar, AZ Social Media Wiz
Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing strategist & trainer helping business owners learn how to leverage the power of social media marketing, increase traffic to their websites, generate leads, increase brand awareness and establish themselves as experts in their fields. She’s the official Social Media, Newsletter and Blog Manager for Greater Phoenix SCORE and offers Social media classes at the new AZ Social Media Training Center. 602-738-1700. You can connect with Giselle online at LinkedIn or on Google+.