Does Google know you exist?
No matter what type of business you have, if you're looking for new customers, you need to come up in search results when a potential buyer is searching for what it is you have to offer. Google has well over 85% of all global searches.
If Google doesn't know you exist, you're not going to be found. Period.
Google has made some changes on how you register a business. Depending on the type, you have two different ways - local brick-and-mortar business use Google My Business and then Google+. eCommerce and home-based businesses set up Brand pages on Google+.
Here's a video that explains exactly how to do it:
Greater Phoenix SCORE presents several workshops and seminars on Online Marketing. Check them out here.