Technology is changing quickly and constantly. It’s definitely changed the way consumers find what they want and the way they consume content. It’s important to understand how content marketing works and to figure out how your company can start putting out good, quality content that your target market will want.

Consumers are completely in control.

This video showcases what encompasses the new content.

Content Marketing:

  • It’s the new way to communicate with each other.
  • You can’t rely on the media, you have to become the media.
  • Your unique point of view cannot be duplicated.
  • Brands have to be about more than themselves.
  • The more you tell people not to share it, the more they will share it.
  • Everything has changed.
  • If you don’t focus on content marketing, you won’t be relevant.
  • You’re not going to get attention if you don’t.

Greater Phoenix SCORE holds a Content Marketing class regularly so you can learn how to do it properly and effectively. Click here for the latest class schedule.