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Written By: A Member Of The GoDaddy Team

What does your email address say about your business? Before your customers (or potential customers) even get to the content of your email messages, they see your email address, and it says more than you might think.

We talked in a previous blog post about why you need a website address. So, hopefully you took our advice and ran out and registered a domain name. If not, this post will surely convince you.

Once you have a domain name for your business, the next logical (and easy) thing you can do is set up a branded email address for your business. A lot of companies give you a free email account when you register a domain name. So, check out the add-ons and you might find that you have an email account just sitting there waiting for you.

The Benefits of Having a Branded Email Address

If you want to be taken seriously as a business person and establish your business in its industry, you need to understand the benefits of using a branded email address. Your email address might be the first (or only) thing customers see when dealing with your business.

There are many reasons why having an email address that uses your domain name, rather than a generic @gmail, @hotmail, @aol, etc., is a great idea. Overall, it shows that you’re serious about your business.

Here are the top 5 benefits:

5 – Reduce Spam

Most email accounts come with a spam filter. You can set your level of filtering to ensure that instead of dealing with unwanted email messages, you can deal with your customers[r1] [t2] .

4 – Make Yourself Memorable

There are a lot of email providers out there, making it difficult for your customers or — more important — potential customers, to remember your email address. It’s much easier to remember yourname@yourcompany.com.[r3]

 3 – Look Professional

Although a @gmail, @hotmail, or @aol email address might functionally be working for you, it can make you look unprofessional or inexperienced. Show your customers that you’re serious about your business and are a well-established company by communicating with a branded email address.[r4]

2 – Build Credibility

When a business has a branded email address, customers are reassured that they’re working with a credible source. Give the impression of more secure email correspondence with your business email account rather than a generic @gmail, @hotmail, or @aol account, so customers feel comfortable sending you their information.

And the # 1 Reason to Use a Branded Email Address – Promote your Brand

Put your company name in front of customers, prospects, suppliers, vendors, and partners. When your email address is also your company name, you’re marketing your business with every email you send. Why lose out on exposure of your brand by giving that exposure to Gmail, Hotmail, or AOL? If the name of your company is your email address, you immediately add to your brand recognition and make it easier for customers and prospects to find you online.

Now Go Forth

So, are you inspired now? If you haven’t done so already, start by registering your domain name. Make sure you find a domain name that’s right for your business! Then, if your domain comes with free email – BONUS – set it up! If not, don’t worry. Basic email plans are generally very affordable – usually a couple of dollars a month. 

About the Author:

This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.