By The GoDaddy Team

Review sites like Yelp®, Angie’s List™ and Yellow Pages® are great sources for local business recommendations. They influence who people do business with by enabling customers to publicly share their positive or negative experiences for millions of online viewers and potential customers to see. Word of mouth is one of the strongest forms of marketing, and local review sites make it easy to find out what customers are saying about your products and services.

Take a look at some of the reasons why business owners just like you take advantage of local review sites to further promote their businesses.

Why Local Reviews Are Important

With so many local businesses to choose from, customers like to do research before purchasing products or doing business with anyone – and they trust real customers more than any other group of critics.

Third-party review sites let your customers write comments about their experiences with your business. Their feedback gives potential customers an honest idea of what to expect from you and your company.

The Benefits of Local Reviews

Local review sites give your business another way to get found online. If you think only customers benefit from customer reviews, think again. There are millions of local review site visitors – with a business profile, you can introduce your business to people who need your products and services. Let the well-known local review sites lead customers to you!

Any Business Can Take Advantage of Local Review Sites

You don’t need to have a brick-and-mortar store to create a profile on a local review site – all you need is a business! Chances are, past and current customers have reviewed you on third-party testimonial sites. These sites make it possible for customers to create business pages for you and rate your company’s products and services without your consent. Which is why it’s a good idea for you to manage your account and customer comments..

Your Customers Want to Help

If you have customers who are thrilled with your products or services, ask them to write a review on your business’s profile. It’s an easy (and free) way to get positive testimonials from happy customers.

Negative Reviews Aren’t Always Bad

Think of negative reviews as learning tools for improving your business. With local reviews, you can respond to customer feedback or follow up with a customer to fix their issue. By addressing your customers’ concerns, you can earn confidence and trust from potential customers, and when you make changes in response to negative feedback, you show your customers that you listen and appreciate them.

Local review sites are powerful tools that can help you achieve online success. Take advantage of them! Remember, when you thank your customers for their positive feedback or address negative comments, you’ll show potential customers that you take feedback seriously.


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This article was provided by a Go Daddy Small Business Expert. To Learn more about the above topic or additional small business options, check out their Small Business Center.

Use Local Review Sites to Promote Your Business