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It’s December and all the “predictions” for 2020 marketing trends are coming out. I rather not use that term as no one really has a crystal ball to accurately predict what is going to be the latest, hottest, most popular marketing trend.

One thing's for sure, if you want new customers to find your business, you MUST embrace digital marketing one way or another.

Video, Video and more Video

  • IGTV — Instagram TV — Instagram’s video channel will increase in popularity.
  • Time to try TikTok to reach younger audiences under 35 — especially Gen Z.
  • YouTube made a lot of changes this year to their platform allowing you to add more call-to-action links in and at the end of your videos.
  • Facebook Watch has taken off even better than they predicted.
  • LinkedIn is giving more visibility to videos posted not just on your personal profile, but on your business profile, too.
  • KISS! Keep It Stupid Simple – quick-tip videos
  • The shorter and sweeter, the better. You have 2 seconds to catch someone’s attention these days. Some videos you’ll think out and some can be spontaneous and casual.

Don’t Overthink your Videos!video marketing

Yes, they need to look good, but you don’t always need professional video equipment to create a video. Doing some spontaneous, causal videos — especially during business down-times — can be very beneficial. Sure, you should have at least one or two professionally done commercials — one for your website and another for your YouTube Channel.

One thing to remember, all these networks are competing against each other for users. Users will try them all — have a presence in more than one — but they will favor one over an other. That’s why doing your target market research is important so you don’t waste time and energy where your target market isn’t.

Analytics play an important part. It’s crucial that you have them set up and pull end-of-month reports — just like you do for your finances — to see which of your marketing efforts are working or not working.

Podcasting

Another form of digital content is podcasting. If you can talk, you can have a podcast. Moreover, you can even make some money through advertising on your podcast. Personally, I’m going to try Anchor.fm. It’s free to use and you can monetize your podcast!

32% of Americans now listen to a podcast. ~ Small Business Trends

Social Media Networks

Twitter

Twitter is the place to go when you want to know what’s going on in real time. With the 2020 elections looming, look for a lot of action on Twitter as well as the other networks — but Twitter especially.

To utilize Twitter properly, you need to build a following organically -- NEVER buy followers! They are fake accounts and hurt you in the longrun. 

Instagram

If you’re trying to reach consumers — and even some B2B businesses also — Instagram is still hot. Here are some great tips to help you take advantage of Instagram stories.

SEO and Blogging

AI – Artificial Intelligence usage will increase. The search engines will get smarter. Voice search should surpass 50% of all searches in 2020. Google still owns search.

10 Essential Steps to Good SEO and BloggingGoogle SEO

  1. Research and understand your target market’s keyword intent — figure out what they’re going to enter into the search box when they’re looking for what you have to offer.
  2. Don’t beat around the bush when composing blog articles. Get to the point.
  3. Don’t stuff keywords. This is an old black-hat tactic that some people are still using and it hurts you rather than help.
  4. Talk to your audience in their language. You’re the expert, not them. Write as if you were writing for an 11-year-old. The Yoast SEO plugin has a readability feature that helps you with this.
  5. Compose for the featured snippet. The Yoast SEO plugin helps with this too. Put the main topic or question in an H2 subheading and then answer the question in a paragraph immediately below it.
  6. Write enticing headlines. I use Co-schedule Headline Analyzer to try and come up with a headline that will stand out and catch peoples’ attention.
  7. Make sure your meta tags are optimized for both pages and posts. The Yoast SEO plugin will help you with that too!
  8. Think of other ways to say the same thing. A webpage can rank for more than one keyword or phrase. That’s why running a Keyword search on the Google Keyword Planner helps even when you’re writing one blog post.
  9. Voice Search – you can’t ignore it!
  10. Make sure your content is fresh! Google will still pull the most recent AND relevant content that matches the search query. You HAVE to blog!

Fancier Technology

You don’t have to be very techie to know that big companies are using fancy technology to better reach you with their offers — even customized one.

AI – Artificial IntelligenceAI - Artificial Intelligence

Have you ever noticed that you’ll be talking about something casually with family or friends — not even on the phone — and the next time you’re online you start seeing ads for that item? Yep, that’s AI – Artificial Intelligence. It’s creepy and you may think it an invasion of privacy, however, that’s where the world is going. If your smartphone, smart TV or tablet is on, someone is listening. And don’t forget your FitBit (now owned by Google), iWatch and/or home assistant (Alexa, Google, etc.)

How can you use it for your business? That’s where paid advertising comes in with what’s called Smart Targeting.

Paid Advertising

If you have the budget, it works if you plan it out correctly…

  • What’s your budget?
  • What’s your specific a specific objective — plan it out?
  • Who is your target audience and what’s the best way to reach them?

If you just go willy-nilly and pay for an ad on Facebook or Google without thinking it out, you’ll probably be wasting your money and you won’t get the results you want.

Mobile vs Desktop

mobile vs desktop

Against past predictions that desktop searching was dying — nope, not yet. Google’s Page Speed Test looks at the mobile version of your website first and uses how fast your site loads on a mobile device to judge it. However, you have to look at your analytics to see how many of your visitors are using mobile vs. desktop. If your audience skews older, they probably use desktop over mobile. Sometimes you THINK you know your audience, but only your analytics will tell you for sure.

Influencer MarketingMarketing Trends

If you have the budget, you should go for Influencer Marketing. Fivver just launched an Influencer Store where you can find and hire influencers depending on what you have to sell and who you’re trying to reach. Instagram, Twitter, TikTok and Snapchat — reaching the millennials and younger — are popular platforms to use with influencers.

More Digital Marketing Trends…

There’s so much more information out there on what’s going to be hot in 2020! Here are some of the digital marketing experts that I follow and their 2020 predictions/trends…

This post originally appeared here. 

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz
Top Social Media Marketing Trends You Need in 2020