You’ve seen the ads. It looks too good to be true. That’s deceptive and misleading marketing tactics. As business owners and entrepreneurs, marketing is the “oil” that keeps your machine (business) running. However, you have to be careful what you claim. You don’t want to be sued by someone who bought your product or service and they didn’t get what you advertised. (This kind of goes with the “Due Diligence” article previously posted turning the tables around.)
In this video, WatchMojo.com gives examples of marketing tactics you should NOT do when promoting your product or service.
Warning: some portions of this video may be offensive to some.
From Burger King to Subway to online dating sites to cars all these ads promise something that they really don’t deliver.
Is your marketing message truthful?
People buy from whom they know and trust.
Online, people will read reviews, ask their friends “Google” a business or person to see what comes up. It’s your online reputation. Make it a good one.