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Whether good or bad, customers now have several channels to voice their opinions of a business, product, service, restaurant, store, your business!
Customer service isn’t what it used to be!

These days, you really have know your customer. According to eMarketer

  • 43% of Internet users are more forgiving of companies that they think know them.
  • 57% say that mistakes make them think about swtiching
  • 52% say they like it when service is personalized to them or their business
  • 49% say it should matter who they are

Before, one happy person would tell just a few friends. Now, with social media, they tell a few thousand friends. Same applies to an unhappy customer.

And that’s after a positive experience. An unhappy customer expects a very quick response especially if they post something on social media.

One thing’s for sure, if you understand today’s buyer, you’re going to have problems.

A SCORE mentor can help you define and get to know your customer. Click here to schedule a free mentoring session!

About the Author(s)

Giselle Aguiar, AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, content & digital marketing consultant & trainer. She specializes in market research, strategic planning, search engine optimization (SEO), social media and marketing automation setups, training and coaching.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz

Key Topics

Today’s Customer Service is Very Social