SCORE

If you thought that social media and digital marketing were a fad when you first heard about it, I certainly hope that you now realize that social media is not going away and everything is going digital.

Resistance is Futile

Remember the Borg? OK, that’s something sci-fi fans will recognize from Star Trek the Next Generation. Their line:

You will be assimilated.
Resistance is futile.

Well, digital marketing is similar. If you don’t assimilate it into your business, you are going to be left behind in the dust. Resistance is futile and very unwise.

So what do you have to do to take your business to the next level in 2016? Make a decision. And it all stems around your budget. Now’s the time when you should be thinking about your business plan and budget for 2016 – so it’s vital that you include social media marketing as part of your marketing plan.

There’s two ways you can approach this.

Hire someone to do it for you or learn how to do it yourself.

If you want to hire someone to do it for you, your choices are contracting with a social media services company or an ad agency. This takes a hefty budget. Depending on their experience, anyone worth their salt charges from $500 – $2500 a month depending on what needs to be done.

The other option is hire someone to do it in-house. Here you have to factor:

  • Education – has this person been trained how to properly and effectively market on social media and by whom?
  • Experience – how long have they been on social media? Just because they are young and know how to post on Facebook and Instagram doesn’t mean they know how to market on social media.
  • Time – are they going to be full-time or part-time? If part-time, do they have another job that may be conflicting? If full-time, take into consideration salary, benefits, etc.

Yet another option is to train one of your current staff members on to marketing properly on social media. This person should be creative, somewhat tech-savvy and eager to learn. Think about how he or she is going to incorporate their current tasks and social media along with blogging 2-3 times a week. You can also rally a team of different people with various skills which would require a comprehensive strategic and tactical plan and someone to be the leader.

OR you can learn how to do all the social media yourself. Here you’ll have to carve out the time to:

  1. Take classes to learn how it all works and how to do research, planning and analytics as well as when, where and what to post on which networks.
  2. Do research to get to know your target market, find out which networks they frequent and what their interests are.
  3. Learn the culture and lingo of each of the major networks.
  4. Learn how to use the tools to curate content, schedule out posts, blog and monitor your social messages.
  5. Analyze your efforts each month to see what’s working and what’s not working, if you met your goals and to plan for the next month.

It’s your choice, but you cannot afford to ignore it any longer. Why?

  1. No one is going to find you on Google search
  2. Your competition is going to beat you out
  3. No one is going to know you exist

What do you want to do next? Not sure? It wouldn’t hurt to talk to a SCORE mentor – especially when it comes to budget/cash flow, business & marketing planning. Click here to schedule a free mentoring session.

About the Author(s)

Giselle Aguiar, Social Media Marketing Specialist, Coach and Trainer at AZ Social Media Wiz

Giselle Aguiar, founder of AZ Social Media Wiz is a social media, inbound and content marketing consultant and trainer specializing in market research, strategic planning, social media and marketing automation setups, training and coaching. She's been doing Internet marketing since 1995.

Social Media Marketing Strategist, Trainer and Coach, AZ Social Media Wiz